Jeff Cutler is a freelance journalist, social media trainer and content specialist who speaks regularly on content marketing, the use of social tools for business and the best ways to brand your product, service or self. With more than a dozen blogs, Jeff has provided writing and branding services for firms including NPR, The NY Post, Technology Review, MobileMag.com and more. He’s spoken at SXSW, various PodCamps, dozens of journalism conferences and content events, and has appeared on numerous radio and television shows. You can find Jeff easily via Google – or type in JeffCutler.com.Reach the Media Using Social Media
A complementary session to Jeff Cutler’s “The Entire Social Conversation”, this session will show PR, community affairs and marketing folks how journalists are using new media tools today. It will reinforce your communication skills while showing you some cool new ways to craft messages to journalists. To fully enjoy this session, you should at least be familiar with Twitter and Facebook. But we will have time to dive deeper into techniques and tools if the audience requests.
Blogging Basics
In this beginner session, Jeff Cutler will show you how to kickstart your blog (or even create one) and he’ll discuss the reasons for setting up a content marketing program for your business. You’ll come away with enough knowledge to start reaching your own communities, but not so much that you’ll break the Internet. Bring a laptop or tablet because we’re going to create a blog together in this session.
