John Haydon helps non-profits increase awareness, amplify engagement, and get more donations through social media and online marketing. John owns Inbound Zombie, a consultancy in Cambridge, MA, and is the cofounder of 501 Mission Place, an online forum for nonprofit founders and executive directors.
You have an email newsletter, a Facebook and Twitter account, and might even know how to do some of the technical stuff. But does your nonprofit have a strategy that ties everything together in a plan that enhances your fundraising effort? In this 60-minute session, John Haydon will show you concrete steps you can take to build an online fundraising strategy that’s easy to understand, and easy to implement.
Participants will also receive a two-page strategy worksheet they can use immediately to begin mapping out a successful plan.
Nonprofits, large and small, are using Facebook to find and engage with supporters, conduct fundraising campaigns, and spread awareness about their causes. Unlike your website that sees limited traffic, Facebook presents a built-in community of potential supporters into which you can tap. In this 60-minute session, John Haydon will show you the ins and outs of creating a Facebook Page, attracting and keeping fans, and how to integrate Facebook into your marketing strategy.