Keynote: Networking + Tech + Football

Diane Darling
Kick off the conference with Diane Darling from Effective Networking and author of “The Networking Survival Guide” for an informative and engaging session about football, networking, & technology. She was recently featured in the Boston Globe. You’ll leave with a greater appreciation for:
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  • Ways to maximize limited time
  • How to transition a conversation when you don’t know what people are talking about
  • What to do when you meet someone who doesn’t have a business card, but you want to follow up
  • Recovering from a mistake
  • Seizing an opportunity
About Diane:
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Speaker, Author, Founder and CEO. As principal consultant for Effective Networking, Inc., she founded the company on the premise that everyone can learn to network, they just need to find their own style.
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Combining interactive training, strategic planning and an exploration of the natural fears of networking, Darling demystifies the process by providing techniques that can be immediately implemented.

Facebook for Business

Tricia White

Tricia White from MSBDC is presenting “Facebook for Business” at Tech Day Camp.

Facebook has become the social network of choice for many small businesses. This Facebook for business class will teach you how to harness the power of Facebook. What’s the difference between a page and a group, should you use your personal page or create a page or group for your business. How to row your fan following, increase conversions and engagement and learn to communicate more effectively with customers online.

About Tricia:

Tricia White is a senior business advisor with the Massachusetts Small Business Development Center. Tricia is an experienced business professional who brings a succession of accomplishments developing and implementing business initiatives. She is experienced in small business ownership, non-profit management and local economic development.

Over the past 20+ years, Tricia has been working with small businesses in many different capacities. She has walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop her own marketing and branding company. She is passionate about helping others while empowering them to be successful in their goal of business ownership.

As the past Executive Director of the Tri-Town Chamber of Commerce, she continued to work with the community bringing awareness to local businesses by promoting their products and services. She also helped with economic development initiatives that brought large business into the region creating new jobs and positive economic impact.

She has created and implemented a social media program that helps small businesses better understand the importance of social media. She teaches the core beliefs of listening to your customer, creating strategies for presence on the web, developing communities within your social networks and monitoring results.

Tricia has a food blog Friends Food Family (www.friendsfoodfamily.com) which she uses to show results from blogging, networking and monitoring your SEO. She is also Google Adwords Certified.
Facebook Fanpage: http://www.facebook.com/fff92461
Facebook Fanpage for MSBDC: http://www.facebook.com/msbdc

Cobbling Together a Site and Social Media for a Virtual Team

Tom Stansky

Tim Stansky from Mass Innovation Nights is presenting “Cobbling Together a Site and Social Media for a Virtual Team” at Tech Day Camp 2012.

In this session Tim will present the recipe on how he ended up becoming a bit of a “Tom Sawyer” cobbling together a site and social media for the statewide volunteer @FoodDayMA Media Group.  The WordPress site intertwined with a Twitter account, facebook page and Pinterest button became the paint and paintbrush that many diverse groups picked up and started painting to become the most successful social media effort in the national Food Day campaign.

About Tim:

Biz Dev and Strategic Partnerships pro for effective marketing that meshes traditional media with digital, social, & event marketing.  I like to convert engaging content into revenue. I make things work. Well, not “work” as in writing code, apps or graphic design but I make things work for clients

SM – Got Social Chops? Tech Day Camp Social Critique Panel

A panel of social media and image experts to evaluate your social media presence!

In this interactive session, you’ll get feedback in real-time on your social stature. A panel of social media and image experts will introduce themselves briefly and then – in roundtable format – will spend 3-5 minutes on critiquing YOUR social accounts and activity.
The experts will look at your bio, your use of Twitter, Facebook and Google+, your communication style and your goals. You’ll also get one or two great tools to help you move forward in using social for your business and personal endeavors.
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Panelists include:

20 iPad/iPhone apps you didn’t know you couldn’t live without.

Matt Ulvila from 3thought is presenting “20 iPad/iPhone apps you didn’t know you couldn’t live without” at Tech Day Camp 2012.

For most of us, our iPad/iPhone is just another way to check email, browse Facebook and occasionally toss a few ill tempered birds at some naughty pigs. But the app store has 750,000 apps… There’s gotta be something else we can do with these “Magical and Revolutionary” devices, right?

Matt Ulvila(a lifelong gadget enthusiast and mac fanboy) will demo and share his very favorite apps for iOS. Apps for fun, apps for business and everyday apps that once you discover, you’ll wonder how you ever lived without them.

So bring your iPhone and iPads and be ready to download some awesome apps!

About Matt:

Co-Owner/Principal Graphic Designer, 3thought, Inc.
Matt has been in the design business since the age of 16 when he started as intern with a local design studio. After graduating from Keene State College in New Hampshire, Matt continued to hone his design skills becoming a production and Photoshop expert. He enjoys helping his clients through the conceptual phase to reach the best solution for their needs. An avid consumer of online media and general gadget geek, Matt helps his 3thought clients to see their marketing efforts in a larger strategic context.

SM-Preparing Media for Print

Janel Kesten, from New England Repographics and one of the Founders of The Toolbox Inc, is presenting “Preparing Media for Print” at Tech Day Camp 2012.

Many small companies because of today’s economy and the increased accessibility of design tools are opting to design media for print and advertizing themselves. In this workshop you will learn the fundamentals of:

  • Resolution
  • What is RGB-CMYK-PMS?
  • What rich blacks do
  • The difference between raster and vector images
  • How to maintain logo integrity
  • Basic dos and don’ts for layout

Simply knowing some of the basics behind these design fundamental will help you maintain the quality of your look.

About Janel:

Janel is the principal designer at New England Reprographics, located in West Yarmouth, MA. The family owned and operated company offers a wide range of print and digital services to Cape Cod and the South Shore including design, short-run digital color, oversize printing, display graphics, architectural services, scanning, fine art reproductions and more. New England Reprographics endeavors to understand the needs of each unique client and project to provide the highest quality product available.

Janel stays connected to the tech community as a board member of the Cape Cod Technology Council, a member of the Cape Cod Media Professionals and Cape Cod Young Professionals. She shares her extensive knowledge by teaching Photoshop and InDesign at the Sandwich Community School.

How to Make Pinterest Work For You

Julie Burdan

Julie Burdan, Marketing Coordinator at Essential and manages the Boston Chapter of the American Marketing Association’s Pinterest page, is presenting “How to Make Pinterest Work For You” at Tech Day Camp 2012.

From driving sales and traffic to engaging with consumers, Pinterest is changing the way we do business. Julie will guide you through everything from the basics to optimizing your site for Pinterest to measuring results and more. Come here what all the Pinterest hype is about and how to start reaping the benefits of the fastest growing social network.

About Julie:

Julie is an integrated communications specialist with experience in business-to-business marketing. As Marketing Coordinator at Essential, she supports marketing initiatives that enhance visibility, drive brand awareness and build upon Essential’s business.

Julie graduated from the University of Connecticut, where she earned her Bachelor of Science in Marketing before earning a Masters of Arts in Global Marketing Communication and Advertising from Emerson College. She currently manages the Boston Chapter of the American Marketing Association’s Pinterest page.

B-Going Further with your iPad or iPhone:

Tips and tricks to help you tackle your iPad/iPhone

Ed Justin, one of the most popular speakers from Tech Day Camp 2011, 2012is returning to present “Going Further with Your iPad or iPhone: Tips and tricks to help you tackle your iPad/iPhone” at Tech Day Camp 2013.

The ubiquitous iPhone and its popular cousin, the iPad, have become an indispensable part of our lives. Hidden among its various settings, taps, and swipes, lies scores of  tricks that makes daily tasks much easier. During this fun session you will learn how to:

  • sort and organize apps into folders
  • update your device to keep it current
  • clear the tray for better response
  • add punctuation and special characters, without lifting a finger
  • multitask your way to iPad nirvana
  • seamlessly post to Facebook and Twitter
  • enlarge mail and notes text so you can read them with ease
  • manage iCloud for fast updates and photo transfers
  • talk to Siri so she understands you
Join me for this fun session and take your iPhone or iPad experience to the next level.
About Justin:

Ed Justen is a eight year veteran of the Apple Store, working as both trainer and technician during that time. Over the years he has trained and taught people to use their computers in an efficient manner, and helped small and home business owners and individuals navigate the social media maelstrom.

Previous to working at Apple, Ed was a national award-winning editor, and served in the armed forces as a military musician. Ed also earned a BS in Communications with an emphasis in Public Relations, from Salem State College.

Ed enjoys talking about computers, social media, communications, and marketing, and enjoy learning from the successes of others.

If you want to discuss any of these topics, connect with Ed through one of the various social media networks, or send an e-mail to edjusten104@gmail.com.

Building Your Brand in a Digital World

Matt Ulvila from 3thought is presenting “Building Your Brand in a Digital World” at Tech Day Camp 2013.

The world we live in is filled with marketing jargon and constantly evolving technologies. However, the fundamentals of growing your business through effective branding remain the same.

Matt Ulvila of 3thought, a visual communications company based in Plymouth MA, will help you to understand the greater context of your brand. You’ll also learn practical ways to shape the perception of your business or organization using tools that are already available to you.

About Matt:

Co-Owner/Principal Graphic Designer, 3thought, Inc.
Matt has been in the design business since the age of 16 when he started as intern with a local design studio. After graduating from Keene State College in New Hampshire, Matt continued to hone his design skills becoming a production and Photoshop expert. He enjoys helping his clients through the conceptual phase to reach the best solution for their needs. An avid consumer of online media and general gadget geek, Matt helps his 3thought clients to see their marketing efforts in a larger strategic context.

PC Maintenance: Keeping Your Systems Healthy and Fit

Mike Hertz from Soho Systems is presenting “PC Maintenance: Keeping your systems healthy and fit” at Tech Day Camp 2012.

Learn about the tools available in Windows and free downloads that can help keep your Windows systems running clean and fast. Discover how remove temporary files created by your applications and web browsers that accumulate over time, take up space and fragment your storage.  Learn about “defragment”; what fragmentation is and how defragging helps optimize your hard drives. Learn about browser tool bars, add-ons and startup applications; how they can affect performance.  Why the “biggest and baddest” anti-virus programs may not be the best for your system and why running multiple anti-virus programs can bring you to a crawl.

About Mike:

Computers and the data they store, manipulate and report on are for many of us the life blood of our business. What happens to your business if tomorrow all your computer data is gone? Even our home computers are the keepers of our family history in pictures and video, our music collections and where we store critical financial and personal information. SOHO Systems of Norwell presents a workshop on how to protect your computer systems from failure, data loss and corruption and what you can do to recover if you experience a problem.”

Michael brings to the IT services business over 30 years of experience. For the last 11 as proprietor of SOHO Systems LLC, an IT services business located in Norwell, MA focused on supporting the computing and networking needs of small business.

Michael’s prior experience was in Healthcare IT as a Systems Engineer with MedAptus and IDX Systems and in Enterprise IT as a Sr. Customer Engineer with Wang Labs. Michael’s achievements include Microsoft Certified Professional a Certified Cisco Network Associate.

Create the Right Content for Your Organization

Jeff Cutler from JeffCutler.com is presenting “Create the Right Content for Your Organization” at Tech Day Camp 2012.

About this session: Too often, we focus on the technology and not the message. Content specialist and professional writer Jeff Cutler takes you through the ABCs of crafting great content. Is video your favored medium? Make sure the video content you’re sharing is right for your audience. Are words your vehicle? Here you’ll learn how to bang on the keyboard to craft the best message. While creativity can’t be taught, it can be nurtured. Jeff will spark your imagination and leave you with a few tips for creating better content on your sites.

About Jeff:

Jeff Cutler is a skilled communicator in traditional and new media. He’s a recognized marketing expert and has been tapped to train large and small organizations in the use of social media tools.

His latest social media and content specialist roles have been for the Society of Professional Journalists as a session presenter; a speaker at the #140Conf in Boston; FutureM panelist at NERD in Cambridge; presenter at NAB and RTDNA in Las Vegas and many more guest-speaking roles. (See more at http://jeffcutler.com/jeff in the sidebar)

SEO Management – How to Get Found Quick

Rob Sanchez and Jeff Pucko from Get Found Quick will be presenting “SEO Management – How to Get Found Quick” at Tech Day Camp 2012.

Bobby Sanchez and Jeff Pucko will be discussing how developing a strong web presence and correctly managing your website content can help companies improve the quality and quantity of in-bound business opportunities. Over 90 percent of web searchers select businesses that they find in the organic search area on Google, Yahoo and Bing. Having a detailed Search Engine Optimization plan will allow a company to organically maximize their search results and be visible to prospective clients for the products/services they offer, in the areas where they want to be relevant.

About Robert:

Bobby Sanchez, originally from Chicago, IL, has several years of marketing and business development experience across several significant industries. He started his career as a Product Marketing Manager in the telecommunications industry. He then assumed a role as the Director of Business Development for a graphic design and print brokering company. Most recently, Bobby has been with Boston Web Marketing as an SEO/Web Marketing Consultant. He currently lives in Quincy, MA with his fiancee Brittany and their dog Banks.

Jeff Pucko

About Jeff:

Senior Search Engine Optimization Specialist at Boston Web Marketing. Currently he manages over 30 medium and large business’ day to day internet marketing services including search engine optimization, search engine marketing, social media management and email marketing. Jeff also works part time as a freelance web designer for small businesses on the South Shore. Most recently Jeff has also worked extensively with the non-profit College Diabetes Network in designing and building a completely new website as well as creating a full marketing plan for the company. Previously Jeff worked at Roth Insurance Group as a marketing manager focusing mainly in brand development for new group and individual insurance products. In his free time Jeff enjoys saltwater fishing, sailing, and skiing in the winter.

SM-From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business

Laura Willis

Laura Willis, founder of Willis-Works Communications, is presenting “From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business” at Tech Day Camp 2013.

Though a substantial amount of marketing business is done online these days, it’s often necessary to still have a few printed pieces for a variety of situations to help promote your business. In this workshop you’ll learn the basics on how to create a message and visually appealing document that will project your passion and resonate with your target audience, as well as a sampling of the tools and templates you can use to create them yourself through online resources that can provide affordable design and print options.

About Laura:

Since founding Willis-Works Communications in 2004, Laura Willis has been providing fully integrated marketing and branding solutions to help clients succeed in both online, print and broadcast media. Starting with a strong design and creative background from over 20 years experience in advertising agencies and the corporate environment, she adds a business marketing approach and brings real-world expertise from a wide range of both retail and business-to-business in vertical industries such as, non-profits, high technology, consumer packaged goods, food, health care/elder care, real estate, financial, legal and insurance services.
Willis-Works recently added the Gen-Sights division to help businesses target and successfully reach the Baby Boomer market which is over 78 million strong, and has more than $2 trillion in annual purchasing power, using a unique combination of archetypes, stories and generational insights that resonate with this valuable audience.

Social Media Metrics: How to Tell if Any of this Social Media Stuff is Working for You

Leslie Poston

Leslie Poston, author of Social Media Metrics for Dummies and co-author of Twitter for Dummies, will give you the information you need to grab your social media efforts by the horns and tie them firmly to sales, customer service, hiring, internal communication, product development and market research and employee productivity. Finally, no more wondering how to measure your ROI.

About Leslie:

Leslie Poston co-authored Twitter for Dummies and Social Media Metrics for Dummies for Wiley Publishing, contributed to the Social Media ProBook and wrote the Grande Guide to Social Advertising. She has also written for Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press.

She is the Founder and CEO of Magnitude Media, emerging media and business consultancy. She works with businesses of all shapes and sizes as your emerging media specialist and business growth source. Whatever your size, from individual or SMB to international corporation, she can help you. Leslie is also a sought after speaker, headlining at MIDEM in Cannes, France as well as leading talks and workshops at events such as Book Expo America.

A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH and the nationwide Strong Women in Tech initiative. She sits on several Boards of Directors, including Portsmouth Public Media. She lives a stone’s throw from Boston in the beautiful seacoast city of Portsmouth, NH. When she isn’t writing or consulting she enjoys playing piano, singing and listening to live music as well as seeking out great whiskies and wines and fantastic food.

* How’s your Profile Photo? – get an update at Tech Day Camp

old portrait
old portrait
from flickr.com by mrflip

Such a great deal!!

Is it time for you to get a new profile photo?

We are pleased to announce that our speaker and professional photographer has agreed to spend his lunch time helping you get an updated profile picture.

For a special price for Tech Day Camp attendees  Ed Nute will be taking head shots, do some touchups and will email you a photo, that you can use to update your social media profiles. All for only $25!

If you have already signed up for Tech Day Camp, you can purchase in advance, and lock in your reservation (click on the register button).

If you are yet to sign up for Tech Day Camp, you can add it to your admission.

A limited number of spaces will be available upon check-in on event day..

 

SM-Google+ – “Like Facebook….for Business People”

Lew Sabbag, founder of Publish Today Meda & VP Social Media & Community, American Marketing Association – Boston, is presenting “Google+ – “Like Facebook…for Business People” at Tech Day Camp.

Here is an outline for what Lew will be presenting:

  • Why Google+
  • Not Another Social Network!
  • How to Get Started
  • Put it All Together
  • Prove Your Authority
  • Go Make Some Ripples
  • Power Your Local Business
  • Hangout
  • Have FUN and Share
  • Circle Power

About Lew:

Social Media Strategist & Founder of Publish Today Media LLC

Lew’s a passionate & driven entrepreneur, business coach & trainer. His mission is to make small business owners successful internet marketers by developing high performance websites and social media properties that generate leads and drive new sales. Lew and his teams have been integrating web properties with social media and proven brand and direct marketing strategies using the best performing tactics and creative thinking that helps people grow their businesses.

Lew graduated from Babson College in the first class of Entrepreneurial Studies Majors with a concentration in Finance. Currently he’s the VP of Social Media & Community for the American Marketing Association/Boston, Organizer of the Boston Internet Marketing Meetup, A Charter member of Boston’s ProVisors Chapter, Partner at Hidden Equity LLC and part of the founding team of BusinessPlusOne.com

Connect with Lew on:

Google+: gplus.to/LewSabbag

Linked IN: http://www.linkedin.com/in/lewsabbag

Twitter: https://twitter.com/LewSabbag

 

The Skill of Email Marketing

Tricia White

Tricia White from MSBDC is presenting “The Skill of Email Marketing” at Tech Day Camp 2012.

E-mail marketing is a great way to keep in touch with your customers and clients on a regular basis. If people want to get to know, like and trust you, this is a great way to pass on information about your product and service. In this workshop we will discuss e-mail marketing from capturing e-mail addresses to branding your newsletter and strategies to engage your customer.

About Tricia:

Tricia White is a senior business advisor with the Massachusetts Small Business Development Center. Tricia is an experienced business professional who brings a succession of accomplishments developing and implementing business initiatives. She is experienced in small business ownership, non-profit management and local economic development.

Over the past 20+ years, Tricia has been working with small businesses in many different capacities. She has walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop her own marketing and branding company. She is passionate about helping others while empowering them to be successful in their goal of business ownership.

As the past Executive Director of the Tri-Town Chamber of Commerce, she continued to work with the community bringing awareness to local businesses by promoting their products and services. She also helped with economic development initiatives that brought large business into the region creating new jobs and positive economic impact.

She has created and implemented a social media program that helps small businesses better understand the importance of social media. She teaches the core beliefs of listening to your customer, creating strategies for presence on the web, developing communities within your social networks and monitoring results.

Tricia has a food blog Friends Food Family (www.friendsfoodfamily.com) which she uses to show results from blogging, networking and monitoring your SEO. She is also Google Adwords Certified.
Facebook Fanpage: http://www.facebook.com/fff92461
Facebook Fanpage for MSBDC: http://www.facebook.com/msbdc

SM – Dominating YouTube Nation – Video Marketing

Rob Ciampa

Rob Ciampa is returning to update his great Video Marketing presentation – Dominating YouTube Nation. This powerful presentation talks about the monumental shift going on from traditional media and video marketing. Though it initiated in (and still continues with) the consumer world, savvy marketers are driving the charge in the business world. They know YouTube Nation is the future of business. More importantly, they know the rules of YouTube are different from both traditional and broadcast marketing. They understand that content matters, and that getting the right video content in front of the right audience will trigger the right action.

Content. Content. Content. For marketing. For inbound. For everything.  Content is the new mantra for marketers and business leaders. But know that not all content is created equal. Video content is now the number one choice of marketing professionals and content needs to be where the audience is. Today, video content is on YouTube. All this video content coupled with a rich, searchable online gathering place, has given way to YouTube Nation.

There are six other things to consider in order to succeed as a business in YouTube nation. We’ll cover that in our session. Here is a clip from Tech Day Camp 2012:

About Rob:

Rob Ciampa is Executive Vice President of Sales and Marketing for Pixability, a video and YouTube marketing company based at the Cambridge Innovation Center. He is also an award-winning marketer who’s used video to help bring 75 innovative products and services to global markets, generating over $1 billion in sales. Rob co-founded NetEffect and grew it into one of the world’s largest specialized systems integration firms. While there, he built the industry’s first in-house video production studio. A 9-time startup veteran, Rob has been acquired into and worked for IBM, HP, and 3Com. Rob has a BS in Computer Science and an MS in Computer Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He holds two patents in technology management. On a personal note, Rob is the father of two teenage boys who transformed their attic into a video production studio and subsequently built multiple, successful YouTube channels with over 9 million views.

Current State of Crowdfunding

Tom Stansky

Tim Stansky from Mass Innovation Nights is presenting “Current State of Crowdfunding” at Tech Day Camp 2012.

Crowdfunding is a big movement and lawmakers are in the midst of creating guidelines and rules that will create opportunities and confusion.  This session offers an introduction to the current state of crowdfunding before the JOBS Act passes, what the broad expectations are and a recap of Mass Innovation Nights’ “Crowdfunding Innovation” campaign for 12 Boston area crowdfunders and the insights of three successful Kickstarter campaigns.

About Tim:

Biz Dev and Strategic Partnerships pro for effective marketing that meshes traditional media with digital, social, & event marketing.  I like to convert engaging content into revenue. I make things work. Well, not “work” as in writing code, apps or graphic design but I make things work for clients

SM-Take a Wicked Good Picture!

Ed Nute from Nute Photography is presenting “Take a Wicked Good Picture!” at Tech Day Camp 2012.

With all the camera phones and inexpensive digital cameras on the market today, it seems like today almost everyone thinks they are a photographer.  If you are like me, you get lots of out of focus shots and almost none of the pictures are great like a professional photographer gets.  In this workshop Ed will teach the basics of great photography and how to get the most from your digital still camera.

About Ed:

Ed Nute has been taking wicked good pictures for over 30 years.Originally from Pembroke MA, Ed graduated from Boston’s New England School of Photography in 1972. A classically trained photographer, Ed has the reputation, experience and knowledge that goes beyond just owning a fancy camera.

Twitter 101

Trish Fonanilla

Trish Fontanilla from Vsnap is presenting “Twitter 101” at Tech Day Camp 2012.

Getting started on Twitter can be challenging. Maybe you’ve decided to join Twitter, or maybe you’re still skeptical. Either way, bring your questions to this interactive session! We’ll cover all the basics, such as signing up, how to tweet images, video, and links, how to converse on Twitter, how to manage privacy, and much more. We’ll walk through each step. In addition, we’ll step back to look at the real value of Twitter: how do I use it to grow my business, keep on top of the news, and make connections? No question’s too basic for this “from scratch” hands-on learning experience.

About Trish:

Trish Fontanilla is the community manager at Vsnap, a web/mobile platform that allows businesses to record, send and measure short video messages as a way to engage and move customers and prospects. When Trish isn’t vsnapping, she’s working with the Asian American Women in Leadership Conference, Wonder Women of Boston, and the Together Festival. She is also a volunteer project leader at Boston Cares and a mentor for Technovation Challenge and other programs. Fun fact: Trish’s first tweet was about penguins and she thought Twitter was a dumbed down Facebook. Fast forward to 4 years later, she’s found a majority of her work (consulting + her current full time job) using Twitter, as well as connected and maintainted relationships with industry leaders and some really awesome friends.

What’s the Fuss About Windows 8?

Barrett Simms

Barrett Simms from WBSimms.com is presenting “What’s the Fuss About Windows 8?” at Tech Day Camp 2012.

Windows 8 is the most radical overhaul of Windows since 1995. It’s designed to run on everything from older, mouse-driven PCs to tough-controlled tablets without compromise.  In this workshop you will see Window 8 in action and learn about all the new functionally of the operating system.  Barret will show how to navigate with the new interface and how to operate Windows 8 just like previous versions of Windows. We will be showing the new Windows Surface tablet and Windows 8 on a laptop.

Topics include: Market Overview, Why the change?’ WinRT vs Windows8 – huh?, Navigation, Integrated search, Integrated sharing and Snap panes.

About Barrett:

Barrett Simms is a Microsoft Certified Professional, Solutions Developer for .NET (MCSD.NET) and Application Developer for .NET (MCAD.NET).  He is currently a Senior software development manager at Incapsulate.

SM-Creating a Social Media Mix

Barbara Oliver

Barbara Oliver, owner of Digital Touch, is presenting a workshop “Creating a Social Media Mix” at Tech Day Camp 2012 November 10th.

With social media platforms at our digital fingertips, how do we synthesize them for the most resonant impact?  What are the strengths and weaknesses of:  Facebook, Twitter, LinkedIn, Google+ ?  What about Microblogging sites like Tumblr… and video platforms like YouTube? How do the tones of these platforms differ? How do they relate to your website? In this workshop you will learn how to create a Customized Communications Mix that works for you.

About Barbara:

Barbara Oliver is a Communications Consultant and coach to small businesses and non profits. She is a preferred trainer in Social Media Best Practices for the Commonwealth of Massachusetts and has served as a Communications Director of a non-profit organization for 5+ years.

Leveraging LinkedIn to Grow Your Business

Laura Willis

Laura Willis, founder of Willis-Works Communications, is presenting “Leveraging LinkedIn to Grow Your Business” at Tech Day Camp 2012.

Are you trying to understand how you can use LinkedIn to grow your business? Is your profile making you shine and helping people find you? Do you know the benefits of utilizing LinkedIn as a marketing tool? Laura Willis, Brand Strategist and Principal of Willis-Works Communications will provide the answers to these questions and more and show you how to use the power of LinkedIn effectively to position your business for growth and success.

About Laura:

Since founding Willis-Works Communications in 2004, Laura Willis has been providing fully integrated marketing and branding solutions to help clients succeed in both online, print and broadcast media. Starting with a strong design and creative background from over 20 years experience in advertising agencies and the corporate environment, she adds a business marketing approach and brings real-world expertise from a wide range of both retail and business-to-business in vertical industries such as, non-profits, high technology, consumer packaged goods, food, health care/elder care, real estate, financial, legal and insurance services.
Willis-Works recently added the Gen-Sights division to help businesses target and successfully reach the Baby Boomer market which is over 78 million strong, and has more than $2 trillion in annual purchasing power, using a unique combination of archetypes, stories and generational insights that resonate with this valuable audience.

Protecting Your Data:

Backups, Security and Disaster Recovery

Mike Hertz from Soho Systems is presenting “Protecting Your Data: Backups, Security and Disaster Recovery” at Tech Day Camp 2012.

Computers and the data they store, manipulate and report on are for many of us the life blood of our business. What happens to your business if tomorrow all your computer data is gone? Even our home computers are the keepers of our family history in pictures and video, our music collections and where we store critical financial and personal information. SOHO Systems of Norwell presents a workshop on how to protect your computer systems from failure, data loss and corruption and what you can do to recover if you experience a problem.”

Michael brings to the IT services business over 30 years of experience. For the last 11 as proprietor of SOHO Systems LLC, an IT services business located in Norwell, MA focused on supporting the computing and networking needs of small business.

Michael’s prior experience was in Healthcare IT as a Systems Engineer with MedAptus and IDX Systems and in Enterprise IT as a Sr. Customer Engineer with Wang Labs. Michael’s achievements include Microsoft Certified Professional a Certified Cisco Network Associate.