2013 Franklin Workshops

* How’s your Profile Photo? – get an update at Tech Day Camp

October 28, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Such a great deal!! Is it time for you to get a new profile photo? We are pleased to announce that our speaker and professional photographer has agreed to spend his lunch time helping you get an updated profile picture. For a special price for Tech Day Camp attendees  Ed Nute will be taking head shots,..

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*Keynote: Win-win marketing: Designing a Marketing Strategy that Makes Sense (Dollars and Cents) for You and Makes Customers Happy Too

March 18, 2013 | posted in: 2013 Franklin Workshops | by

Do you want to attract more clients?  Dor you want to sell more products?  Of course you do!  It’s one of those things that keeps small business owners awake at night. But at the other end of the equation, your prospective customer isn’t awake at night thinking about how they will work with you.  They..

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B – 5 Legal Pitfalls of Your Business Website (and how to avoid them)

February 28, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

In this session, participants will learn simple steps they can take to help reduce legal risk and protect their investment in web design and social media presence. Topics covered will include web privacy, marking and protecting copyrights and trademarks, CAN-SPAM compliance, and understanding the fine print of your web analytics agreement. By Louise Kennedy  

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B – Microsoft Office – Tips and Tricks

March 5, 2013 | posted in: 2013 Franklin Workshops, News and updates | by

No matter what operating system you are working on, the odds are that you are using some version of Microsoft Office. This workshop covers great tips, tricks and best ways to work with the latest version(s) of Office. Review changes, how to get back to old familiar screens as well as tips on how to..

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B-Employers: Leverage Online Resources for Your Human Resources Needs

February 21, 2013 | posted in: 2013 Franklin Workshops | by

Denise Noble of The HR Engineers  Recruiting: How to use job Boards, Social Networking, and your own Website to the best advantage. Wage and Hour Law: Find out where to go online for up to date, clearly written regulations. Best Practices: Where to find tips online to keep employees happy and motivated and make your business hum. Labor..

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B-Going Further with your iPad or iPhone:

November 1, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Tips and tricks to help you tackle your iPad/iPhone Ed Justin, one of the most popular speakers from Tech Day Camp 2011, 2012is returning to present “Going Further with Your iPad or iPhone: Tips and tricks to help you tackle your iPad/iPhone” at Tech Day Camp 2013. The ubiquitous iPhone and its popular cousin, the..

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B-iPad for Business – How PC Users Can Improve Business Performance

February 21, 2013 | posted in: 2013 Franklin Workshops | by

What would your life be like if your business was more efficient? Every business owner knows better efficiency equals more time. In this interactive workshop you’ll learn tips and techniques on how to use your iPad to improve your business performance. You’ll discover how to share files between your iPad and PC, connect to your desktop..

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B-Is Your Business in the Clouds?

March 1, 2013 | posted in: 2013 Franklin Workshops | by

With all the moves to mobile computing it’s more important than ever to have all your information available to you at all times. This presentation will cover: What is the Cloud? How can my small to medium sized company take advantage of the many Cloud offerings available? Can the Cloud take care of backup and..

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B-PC – RX – Maintenance and Security

March 18, 2013 | posted in: 2013 Franklin Workshops | by

It’s a well-known fact that PC’s are wonderful tools, they are the life blood of our business. But in order to keep them running properly and to protect the valuable data we store on them, we need to follow some simple precautions. This workshop takes a look at some cost-effective ways to keep your internet-connected PC running..

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B-Quick Books Basics for the Non Financial Business Owner

Nancy OKeefe owner of Simple Business Solutions is presenting “Quick Books Basics for the Non Financial Business Owner” In this workshop you will learn how to set up QuickBooks for accounting AND to give you sound management reporting beyond the basic financial reports your accountant needs. Track your success and profitability by job, type of..

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B-The Virtual Office: 10 Online Productivity Tools for the Small Business Owner on the Go.

Nancy OKeefe owner of Simple Business Solutions is presenting “The Virtual Office: 10 Online Productivity Tools for the Small Business Owner on the Go” at Tech Day Camp. In this workshop you will learn how to run your business from anywhere and give your small business the tools you need to compete with the larger..

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Content is YOUR Job – Shea Baker

Thing #5 from Shea Baker’s “10 Things to Know Before Starting a Website” at Tech Day Camp – United Regional Chamber. Shea defines content as every bit of text or copy that goes on your website.  There is no magic button that creates content for your site – it all must come from you.  So..

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SM – Increasing Your Social Media Presence Through Collaborative Tools

Amongst a sea of competitors, increasing user engagement is a difficult and time consuming process. Through the right planning, effort and choosing the unique strategy to fit your needs,a company or individual can steadily build the foundation of a social media presence through the art of collaborative tools. Experience the session increasing your social media..

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SM – Networking 2.0

March 11, 2013 | posted in: 2013 Franklin Workshops | by

What happens after the business card exchange? If you’re like many people you have stacks of cards. And you know there’s business in there somewhere. What’s next? In this session, you’ll learn how to move from a quick conversation at a networking event into a long term, mutually beneficial relationship. Join author Diane Darling as..

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SM-Build-a-Brand Workshop – Gone Digital

February 25, 2013 | posted in: 2013 Franklin Workshops | by

Are you passionate about your business but not sure how to let your customers know why they should do business with you vs. your competition? Are you unsure how to integrate your traditional print and online marketing to make them more effective? Do you feel like your social media efforts have no focus or real..

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SM-Creating a Social Media Mix

October 20, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Barbara Oliver, owner of Digital Touch, is presenting a workshop “Creating a Social Media Mix” at Tech Day Camp 2012 November 10th. With social media platforms at our digital fingertips, how do we synthesize them for the most resonant impact?  What are the strengths and weaknesses of:  Facebook, Twitter, LinkedIn, Google+ ?  What about Microblogging..

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SM-Email Marketing: How to Use Email in Your Sales Process

February 25, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

We all use email in our day-to-day business, but how you use email as a marketing tool is a different story.  In this session, you’ll learn how to use email marketing to generate new leads, to nurture existing leads, to convert leads into customers, to produce repeat business and build loyalty with current customers and..

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SM-Facebook for the Business Professional

March 1, 2013 | posted in: 2013 Franklin Workshops | by

Many large businesses are using Facebook and more than half of the small businesses in the United States consider Facebook a key part of the their go-to-business approach. This Facebook for business workshop will teach you how to harness the power of this social network. Learn how to grow your fan following, increase conversions and..

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SM-From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business

Laura Willis, founder of Willis-Works Communications, is presenting “From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business” at Tech Day Camp 2013. Though a substantial amount of marketing business is done online these days, it’s often necessary to still have a few printed pieces for a variety of situations..

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SM-Google+ – “Like Facebook….for Business People”

October 26, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Lew Sabbag, founder of Publish Today Meda & VP Social Media & Community, American Marketing Association – Boston, is presenting “Google+ – “Like Facebook…for Business People” at Tech Day Camp. Here is an outline for what Lew will be presenting: Why Google+ Not Another Social Network! How to Get Started Put it All Together Prove..

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SM-Importance of Blogging for Business

March 1, 2013 | posted in: 2013 Franklin Workshops | by

Do you need a blog? Have a blog? Or looking for strategies to get your information out to different channels? Learn  why it is important to blog and effective ways to get consistent and referral traffic for your posts. This workshop will help you with blog distribution and tips for online engagement. by Tammi Jacobsen

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SM-Leveraging LinkedIn to Grow Your Business

February 25, 2013 | posted in: 2013 Franklin Workshops | by

Are you trying to understand how you can use LinkedIn to grow your business? Is your profile optimized to help people find you? Do you know the benefits of utilizing LinkedIn as a marketing tool? Kaitlyn Pintarich, Marketing Director & Community Manager of Berry Insurance, will provide the answers to these questions and more and show you how..

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SM-Magnetic Marketing

February 21, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

Magnetic Marketing will attract more customers to your business.  Join me at Tech Day Camp where you will discover the value of the key strategies to attract more qualified leads and how to effectively convert them to customers.  We’ll go over using techniques that combine online and offline magnetic marketing that will decrease your cold..

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SM-Making Videos Work for You:

February 23, 2013 | posted in: 2013 Franklin Workshops | by

A quick primer on doing it alone, and when & how to work with professionals The question is not, “how much will this video cost?” The question is, “how much will I LOSE if I don’t have an effective video?” Video is an integral part of every successful business. From start-ups with a staff of..

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SM-Pinterest for Small Business and NonProfits

February 26, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

By now you’ve heard of the fastest growing social network: Pinterest. You may think that Pinterest is all recipes, nail art and cute shoes (which may or may not be relevant to your business). Pinterest is so much more! Every business has something to pin and to share. This session will explore how businesses and..

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SM-Preparing Media for Print

November 1, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Janel Kesten, from New England Repographics and one of the Founders of The Toolbox Inc, is presenting “Preparing Media for Print” at Tech Day Camp 2012. Many small companies because of today’s economy and the increased accessibility of design tools are opting to design media for print and advertizing themselves. In this workshop you will..

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SM-Take a Wicked Good Picture!

Ed Nute from Nute Photography is presenting “Take a Wicked Good Picture!” at Tech Day Camp 2012. With all the camera phones and inexpensive digital cameras on the market today, it seems like today almost everyone thinks they are a photographer.  If you are like me, you get lots of out of focus shots and..

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SM-The Psychology of Social Media

February 6, 2013 | posted in: 2013 Franklin Workshops | by

Once considered a fad, social media has become the epicenter of most consumers’ online experience. Analysts, marketers and reporters and consumers all express a profound fascination with social media and want to learn to harness its power and reach to build relationships – whether personally or professionally. In the world of business, marketers are quickly..

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SM-YouTube for Business – How To Get More Customers

February 21, 2013 | posted in: 2013 Franklin Workshops | by

Camera shy? Good! Frankly, people aren’t interested in hearing from you directly. What they are interested in is seeing first-hand all the benefits they’ll get from doing business with you. And today, the fastest and easiest way to get in front of your prospective client is by using YouTube. In this interactive workshop you’ll discover exactly..

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W-10 Things You Need to Know BEFORE Starting a Website Project

October 15, 2012 | posted in: 2013 Franklin Workshops, Tech Day Camp 2012 | by

Shea Baker, Co-Owner/Principal Graphic Designer of 3thought, is presenting “10 Things You Need to Know BEFORE Starting a Website Project”. Everybody wants/needs a website, but unless your business is a web design company, the process of getting one is usually uncharted territory. Whether you are thinking of hiring a web developer or making a go..

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W-Agile Project Management – 2 part workshop

February 21, 2013 | posted in: 2013 Franklin Workshops | by

Agile Project Management – 2 workshops: Agile Education: From the Ground Up Agile project management has grown to be the most common management practice in use today. It’s used by small teams-of-one and large institutions. This session will the lay the foundation for your modern management practice.  Learn the founding principles behind Agile Management, why..

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W-Complete WordPress Beginners Workshop at Tech Day Camp!

Tech Day Camp will now have the complete WordPress Beginners Workshop included at this year’s event!  Taught by Sheila Oliver and the Toolbox Experts, this extremely popular workshop normally sells out all by itself! About the Workshop: WordPress is a state-of-the-art web publishing platform, developed by hundreds of community volunteers and used by over 25..

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W-Explore Widgets and Plugins

February 8, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

WordPress does a great job of allowing you to add great features and functions through the use of Widgets and Plugins. In this workshop, you’ll learn how to find and install the best plugins for working behind the scenes like WYSIWYG editors and automatic back-ups, as well as functions for your Website visitors like calendars,..

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W-Google Analytics and Webmaster Tools

March 4, 2013 | posted in: 2013 Franklin Workshops | by

Google Analytics can help you monitor what people do when they land on your website – how many people visit? how many pages do they go through? What are they looking for? Webmaster Tools can help you understand how the Google bots search your website from a software perspective. Together, they can give you powerful..

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W-What can WordPress Do For You?

February 8, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

Find out about what WordPress is, how it works, and why you should care! I’ll show you how easy WordPress is to use for your website or blog and why you’l want to use it as your digital marketing hub. We’ll discuss the difference between WordPress.com’s hosted blog community and the full-featured, self-hosted software from WordPress.org…

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W-What is SEO? (Search Engine Optimization)

March 4, 2013 | posted in: 2013 Franklin Workshops | by

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Does your website have good search engine optimization? This session will discuss: 1. What is Search Engine Optimization? 2. How to better understand SEO –..

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