Notes from Past Events

Build a BRAND Workshop Goes Digital – Laura Willis

May 22, 2013 | posted in: News and updates, Notes from Past Events | by

Figuring out your brand and keeping it consistent has always been a challenge for small businesses. We the major influence of social media and all the digital platforms it’s become almost impossible. At Tech Day Camp – United Regional Chamber, Laura Willis from Willis Works Communications gave this great session on branding designed for small..

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Introduction to Agile Development – Barrett Simms

May 20, 2013 | posted in: News and updates, Notes from Past Events | by

Agile Marketing is pretty new and looks like it will take over how we market a lot like how social media has taken over how we communicate and build community around us.  Agile Marketing comes to us from agile software development – the same principles apply, just to marketing development and implementation instead of software..

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What is SEO? – Tricia White

May 17, 2013 | posted in: News and updates, Notes from Past Events | by

This clip “What is SEO?” is from Tricia Whites’ What is SEO session at Tech Day Camp – United Regional Chamber. Search Engine Optimization has been a huge topic for a long time.  With the drive towards content marketing and social media taking center stage, traditional SEO has started to take a back seat. The..

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Linkedin Company Pages – Kaitlyn Pintarich

May 16, 2013 | posted in: News and updates, Notes from Past Events | by

This clip “Linkedin Company Pages” is from Kaitlyn Pintarich’s Leveraging Linkedin to Grow Your Business session at Tech Day Camp – United Regional chamber. Linkedin is used by a lot of professionals – but mostly on a personal level. Kaitlyn covers the company pages because there is not as much information out on them. Over..

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How to Write a Great Tweet – Julie Campbell

May 15, 2013 | posted in: News and updates, Notes from Past Events | by 1 Comment

This clip “How to Write a Great Tweet” is from Julie Campbell’s Twitter 101 session at Tech Day Camp – United Regional Chamber. Julie’s session was one of the best attended sessions there with lots of great questions and information.  She shared 6 different things to keep in mind for your tweets. How to write..

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Facebook for the Business Professional – Tammy A Jacobsen

May 14, 2013 | posted in: News and updates, Notes from Past Events | by

Facebook is a huge network for sharing information. Here is a video from Tammy Jacobsen’s presentation at Tech Day Camp – United Regional Valley “Facebook for the Business Professional”. If done well it can provide great value to your customers and potential customers.  You can communicate with and interact with them to build relationships. Make..

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Microsoft Office: Tips and Tricks

May 9, 2013 | posted in: News and updates, Notes from Past Events | by

Regardless of what type of computer or tablet you are using, the vast majority of us do use Microsoft Office. Here is a clip on the Format Painter in Microsoft Office from June Bertucci’s “Microsoft Office – Tips & Tricks” at Tech Day Camp United Regional Chamber.  It’s something that I never used, mainly because..

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Increasing Your Social Media Presence

May 6, 2013 | posted in: News and updates, Notes from Past Events | by

This clip is from Michael T. Sanders “Increasing Your Social Media Presence” at Tech Day Camp – United Regional Chamber. When you are building and growing your social media content, it’s important to be authentic and all of your engagement authentic. There are different ways to approach people and share your message. For example when..

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Content is YOUR Job – Shea Baker

Thing #5 from Shea Baker’s “10 Things to Know Before Starting a Website” at Tech Day Camp – United Regional Chamber. Shea defines content as every bit of text or copy that goes on your website.  There is no magic button that creates content for your site – it all must come from you.  So..

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Google Analytics and Web Master Tools – Tricia White

April 30, 2013 | posted in: News and updates, Notes from Past Events | by

This is a clip from Tricia White’s great presentation on Google Analytics and Web Master Tools at Tech Day Camp – United Regional Chamber. Tricia talks about the ultimate goal of raising your rankings for google search and how these tools can help. She shows how you can analyze web traffic, where to start and..

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Twitter 101 for Business – Julia Campbell

April 8, 2013 | posted in: News and updates, Notes from Past Events | by

Julia Campbell gave a great workshop on the basics of Twitter, here are the slides she used for the presentation. If you would like to find more information please visit Julia’s website at www.jcsocialmarketing.com Twitter 101 – Tech Day Camp from The Toolbox, Inc.

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Email Marketing: How to Use Email in Your Sales Process

March 27, 2013 | posted in: News and updates, Notes from Past Events | by

Here are the slides from Bob McCarthy’s presentation on email marketing at Tech Day Camp – Franklin – Spring 2013. A 30-year veteran of direct marketing, Bob is a past president of the New England Direct Marketing Association (NEDMA). He has also taught direct marketing courses at both Bentley College and Merrimack College. If you..

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Pinterest for the Small Business and Nonprofits – Julia Campbell

March 26, 2013 | posted in: News and updates, Notes from Past Events | by

The surveys we’ve received raved about Julia Campbell’s presentation on “Pinterest for the Small Business and Nonprofits” at Tech Day Camp March 13, 2013.  Here are the slides from the presentation.  If you would like to find more information please visit Julia’s website at www.jcsocialmarketing.com Tech day camp pinterest for business from The Toolbox, Inc.

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iPad Keyboard Shortcuts – Dave Caulo

March 11, 2013 | posted in: News and updates, Notes from Past Events | by

If you are like most people, getting used to a touch keyboard is really challenging after using a traditional keyboard all your life.  Here is a clip from a Toolbox Marketing Breakfast with Dave Caulo teaching Tips and Tricks for the ipad.  Basically in this short video Dave explains that there are 3 keyboards on..

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How to Make Pinterest Work for You – Julie Burdan

February 26, 2013 | posted in: Notes from Past Events | by

Julie Burdan, Marketing Coordinator at Essential, presented a workshop on Pinterest at Tech Day Camp 2012.  Pinterest is one of most rapidly growing social networks and can be very effectively used to grow your business. Here is a clip from Julie’s presentation:

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Facebook for Business – Trish White

February 25, 2013 | posted in: Notes from Past Events | by

Tricia White, past Executive Director of the Tri-Town Chamber of Commerce and food blogger (Friends Food Family), gave a great presentation on facebook for business at TDC 2012. Tricia is well known around New England for her great social media presentations and workshops. Here is a clip from her presentation:  

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Social Media Metrics – Leslie Poston

February 25, 2013 | posted in: Notes from Past Events | by

Leslie Poston co-authored Twitter for Dummies and is authoring Social Media Metrics for Dummies for Wiley Publishing, gave a great presentation on Social Media Metrics and how to tell if any of this stuff is working for you. Although Leslie really doesn’t like math much, she give several ways to effectively measure your social media..

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Leslie Poston and Jeff Cutler – a Google Analytics Lesson

February 25, 2013 | posted in: Notes from Past Events | by

While at Tech Day Camp in Norwell, Jeff gave a presentation on content creation. One of the points he made during his session was about content curation. That point was a bit off-base because of recent changes Google has made to their measurement and tracking mathematics. Essentially, Jeff advised folks to take a bit more..

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Create the Right Content – Jeff Cutler

February 25, 2013 | posted in: Notes from Past Events | by

Jeff Cutler, a freelance/social media journalist with 21 years experience in traditional and new media, gave a great presentation on developing the right content for your social media marketing mix.  Jeff is a guest blogger on several large blogs and currently runs 21 of his own – Jeff Culter.com. Here is a clip from his..

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Twitter 101(ish) – Trish Fontanilla

February 25, 2013 | posted in: Notes from Past Events | by

Trish Fontanilla (@trishofthetrade), is the community manager at Vsnap and an avid twitter user. Trish presented Twitter 101(ish) at Tech Day Camp 2012. As an avid twitter user Trish gave powerful examples how to use Twitter effectively, from how to choose your twitter name to growing followers. Here is a clip from her presentation:  

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Email Marketing – Tricia White

February 25, 2013 | posted in: Notes from Past Events | by

Tricia White, past Executive Director of the Tri-Town Chamber of Commerce and food blogger (Friends Food Family), gave a great presentation on email marketing at TDC 2012. She showed how email fits into your overall marketing plan, how to market effectively, and many dos and don’ts for great email marketing. Here is a clip from..

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Google+ “Like Facebook… for Business People” – Lew Sabbag

February 25, 2013 | posted in: Notes from Past Events | by

Lew Sabbag, currently the VP of Social Media & Community for the American Marketing Association/Boston, presented a workshop on Google+. Google+ is relatively new and people are working hard to figure out how to make it work for their business. Lew did a great job taking the workshop attendees through the process of setting up..

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Football and Networking – Keynote TDC 2012 – Diane Darling

February 25, 2013 | posted in: Notes from Past Events | by

Diane Darling started Tech Day Camp off with the Keynote presentation on effective networking and how to get the most out of the day. Here is her keynote presentation:  

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