Brian Staruk

A web developer at AMP Agency in Boston who has been making websites since he was ten, Brian is an advocate of open source software that has been utilizing WordPress professionally since 2007. He likes clean code, playing with new technologies and spotting Papyrus in the wild.

WordPress Beginner Workshop

Amy Caracappa-Qubeck – amyCQ

Amy CQ

What’s an amyCQ? Amy Caracappa-Qubeck is founder of amyCQ Design, a graphic and multimedia design studio. Amy has professional design experience on both sides of the house…out side design- (design studio) and in-house (at the world’s largest private, non-profit oceanographic research institution). She received a BFA in Graphic Design/Letterform from the University of Massachusetts Dartmouth, and occasionally returns as a Graphic Design guest critic. AmyCQ contributed illustrations for a GD USA American Graphic Design Award winning promotional piece and her student project on typography in motion is published in Type Rules!: The Designer’s Guide to Professional Typography by Ilene Strizver.

Amy believes strongly in using the power of emotion and human connection through visual communication in order to build a solid business in this new economy. She’s not afraid to go bold (extra black for my fellow typophiles) and fly your flag high upon the flagpole. My mission, if should so choose to take a journey with me, is to guide, advise, solve and execute the visual merger of the ‘where you’d like your brand/visuals/illustration/campaign to be’ with ‘where it is’. Her specialties and strengths are: Logo/Branding, Illustration and Print/Digital Design

South Shore 2013 Session:

Branding in a Digital World

John Cass

John Cass

Speaker – 2013 South Shore, 2011:

Director of Digital Marketing, McDougall Interactive – http://www.mcdougallinteractive.com/

John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies.

South Shore 2013 Sessions:

Agile Marketing – Finally, Data Driven Marketing that Makes Sense

 

Christina Inge

Christina Inge

Speaker – 2013 South Shore, 2011: Christina is VP of Marketing for the Boston-based edtech startup EdTrips. Focused for many years on digital marketing and the synergies between digital and traditional channels, Christina is a frequent and popular workshop leader on social media, search marketing, messaging, content, and digital strategy. She’s used her marketing talents to drive revenue and launch new products and ideas for organizations large and small. Previously to coming to OHO, she was a marketing consultant, heading up marketing for nonprofits and startups especially. Her organic search optimization efforts led many clients to #1 rankings in search engines, and her PPC and analytics-based content strategies have grown quality, converting traffic to websites by five-fold or more. She held positions of increasing responsibility in marketing research, SEM, and general marketing for Spinwave Systems, Clearly Creative, and Reed Business Information, a division of Reed Elsevier. A former copywriter and journalist, she’s well-versed in traditional PR, with placements including Yankee Magazine, the Boston Globe, and numerous industry trade publications. She also serves on the boards of the American Marketing Association-Boston as VP of Social Media and on the IEEE Boston Entrepreneurs’ Network as Vice-Chair. She brings a fascination with applying new technologies to traditional business problems of revenue, visibility, and innovation. She holds a Bachelor’s, Summa Cum Laude, in English from the University of Maryland and a Master’s in Adult Education and Instructional Technology from the University of Wyoming.

South Shore 2013 Sessions:

Agile Marketing – Finally, Data Driven Marketing that Makes Sense

Got Social Chops? Tech Day Camp Social Critique Panel

Alison K Simons

Speaker 2013-South Shore – Principal, Mainsheet Marketing, LLC, Alison K Simons brings over a decade of experience in professional marketing and business development services. Alison is founder of Mainsheet Marketing, a boutique firm that offers scalable in-office and remote marketing and business development support for professional services firms including accounting, law, consulting, insurance, architecture, engineering and others who sell intelligence. Mainsheet’s approach is to apply energy and fresh ideas mixed with practical business sense to achieve a goal or overcome an obstacle. Alison is a Double Eagle at Boston College holding a BS in Marketing and Information Systems and an MBA focused on organizational change, sustainability and strategic management. In 2009 I was a member of the Boston Business Journal’s 40 Under 40 class of honorees.

Prior to Mainsheet Marketing, LLC, Alison K Simons was Director of Marketing & Business Development for Fenway Search Group where she guided the Firm’s branding and messaging as well as launching a new Responsive website that includes a job board, social media and blogging. Before her successful time with Fenway Search Group, Alison was Head of Marketing for Braver PC. At Braver PC, initiated and supervised the firm’s first Corporate Responsibility Program including: green initiatives, major gifts, and a volunteer program and designed and executed Firm’s first college recruiting program saving the firm money while hiring increasingly better-qualified candidates.

South Shore 2013 Session:

Maximizing Linkedin for Business Owners

Contact:

Mainsheet Marketing, LLC

Alison K Simons

Louise Leduc Kennedy

Louise-Kennedy-WestHill_Logo_Vert-RGB-PrintSpeaker 2013-South Shore, Franklin – President, West Hill Technology Counsel, Louise Leduc Kennedy is a highly experienced business attorney and founder of West Hill Technology Counsel, a boutique business and technology law firm. Ms. Kennedy has extensive experience advising technology companies on strategic and commercial matters including: software commercialization, cloud computing, strategic alliances and all aspects of on-line business and contracting. She has advised start-ups, mid-sized private companies as well as large public enterprises in a variety of matters that also include mergers and acquisitions, employment law issues and open source software strategies. Louise particularly enjoys working with small and medium-sized entrepreneurial businesses — particularly highly creative founders who are excited about their products and services and want to protect their investment of time and money. After nearly a decade in the Fortune 100, Louise determined that these were the types of companies that were most in need of her unique skills.

Prior to forming West Hill, Ms. Kennedy worked as in-house counsel at IBM Corporation for 9 years. During this time she supported the Global Sales and Distribution Group, IBM Business Consulting Services as well as the Lotus brand within IBM Software Group. Her responsibilities included the structure and negotiation of complex e-marketplace offerings as well as supply-chain management and e-procurement software alliances. At Lotus, Louise served as brand counsel for Lotus Notes, Domino, Sametime and Lotus Live Engage, IBM’s debut Software-as-a-Service (SaaS) enterprise collaboration offering. She provided general legal guidance and support for all aspects of product development, licensing, marketing and strategic relationships including complex deals with AOL, Yahoo! and Google. Before joining IBM, Louise worked at Robinson & Cole LLP in Boston as member of their Trial & Appellate practice group. Her practice focused on complex civil litigation and, more specifically, issues related to discovery of electronic information in a variety of formats. Ms. Kennedy is admitted to practice in the state and federal courts in Massachusetts as well as the state courts of Connecticut and New York. She received her B.A. in Economics from Smith College and her J.D., with honors, from the University of Connecticut School of Law, where she was an associate editor of the Connecticut Law Review. She is a member of the Women’s Bar Association and the Boston Bar Association.

E-Mail: llkennedy@westhillcounsel.com

South Shore 2013 Session:

5 Legal Pitfalls of Your Business Website (and how to avoid them)

 

Joseph Norcott

Joe Norcott

joe-norcott-logoSpeaker: 2013-South Shore, Franklin: Joseph Norcott has a background of working with small to Fortune 1000 companies. For over 20 years he has planned and implemented strategies and techniques to increase lead generation and targeting follow–up of leads and existing customers.

His experience brings the knowledge and history of successful businesses to any company that wants to improve their market share. Joe is not your ordinary business and marketing advisor.  Many others can only offer one area of a business or marketing process.

He has a 7 Step Nurturing Plan which his successful clients have implemented to grow their business:

  1. Magnetically Attract new leads both offline and online.
  2. Capturing new leads and accurately targeting them for better communication.
  3. Building both a trust and relationship with new leads through nurturing strategies.
  4. Converting new leads to customers with effective call to action and offers.
  5. Follow-up techniques to keep customers satisfied so they return for more products and services which open opportunities for upselling.
  6. Effectively reengage lost/inactive customers by nurturing and rebuilding the relationship with them.
  7. Obtaining referrals from happy customers which grow the business and sales more quickly.

As a client implements the 7 Step Nurturing Plan his business grows year after year with the additional techniques of streamlining and automating the process.  Joe also holds certifications as a Dan Kennedy Business Advisor, Infusionsoft Certified Consultant and an ACT! Premier Trainer.

As a business advisor Joe holds monthly marketing and mastermind meetings with owners to help them grow their business.  This additional background and knowledge can quickly and effectively show results in business growth.

You can reach Joe at:
Business Technologies of New England, Inc.
Attleboro, MA
Tel: 508-226-4565 x2
Email: jwn@btne.com
Website: http://www.btne.com

Session: Magnetic Marketing – Strategies and Tactics to attract more leads and customers using both offline and online marketing.

Bob McCarthy

Bob McCarthy

bob-mccarthy-logoSpeaker 2013-Franklin, South Shore: Bob McCarthy is a Milford, Massachusetts-based marketing consultant specializing in measurable marketing for small business.  As president of McCarthy & King Marketing (www.mccarthyandking.com), Bob helps clients develop measurable advertising, direct mail, email and online programs.  He can be reached at 508-473-8643 or bob@mccarthyandking.com.

A 30-year veteran of direct marketing, Bob is a past president of the New England Direct Marketing Association (NEDMA).  He has also taught direct marketing courses at both Bentley College and Merrimack College.

South Shore 2013 Session: 

Email Marketing: How to Use Email in Your Sales Process

Michael T. Sanders

Mike Sanders

Speaker 2013-URC & South Shore: Michael T. Sanders – Managing Principal, Intellectual ImpactIntellectual Impact

Michael has actively contributed 15+ years to the fields of both Learning and Development and Strategic Marketing. He is currently thriving as the Managing Principal of Intellectual Impact focusing on online learning, 3D video, problem solving, social media marketing,and Lean initiatives. As a jack-of-all-trades, he has proven experience in the areas of management, LMS management/implementation, instructional design, multimedia, video production, courseware development and video integration.

Prior to Intellectual Impact, Michael was the Manager of Technical Training for Canon North America with the Imaging Systems Division. Throughout the years, Michael has served as a hands-on manager on large scale online initiatives for companies such as Computershare, State Street Financial, Deloitte, Monsanto, Solutia, and Brown Brothers Harriman. To achieve these initiatives, Mike has attained his Master of Science degree in Industrial Organizational Psychology from Springfield College and his Bachelors in Psychology from Stonehill College.

In his leisure time, Michael spends time writing music as well as creating abstract artwork. As an avid collector, Michael has assembled a large display of guitars, artwork and vintage memorabilia. As a technical hobby, he has been developing immersive interactive 3D programs for manufacturing, marketing and sales applications.

To support the goal of lifelong learning, Michael serves on the Board of Directors for the Greater Boston American Society of Training and Development as the Vice President of Marketing as well as on the board for the American Marketing Association Southeastern New England.

South Shore 2013 Sessions:

Social Media Marketing Intro

Increasing Your Social Media Presence Through Collaborative Tools

Tammi A. Jacobsen

Tammi Jacobsen

Speaker 2013-South Shore, Franklin: Tammi Jacobsen is an experienced business professional who is passionate about helping others while empowering them to be successful in their goal of business ownership.

Tammi enjoys advising small businesses in marketing with a concentration in search engine optimization, search engine marketing and social media. She also works with entrepreneurs looking to start a business.

Recently, Tammi has been involved in the formation of a women’s social media network in the Southeastern Massachusetts region. They have developed marketing strategies for online reputation management, measuring your social media efforts, deciding on a social media platform, time management and much more.

Tammi speaks on a variety of online small business marketing topics such as: search engine optimization, business blogging, using Facebook, Linkedin, Pinterest, Google+ and Twitter to grow your business, Google small business tools, including Adwords, and the importance of social media policies.

In her spare time, she is a passionate dog owner who can be heard bragging about her energetic and loveable dog, named Gracie, at
www.GraciesBark.com

South Shore 2013 Sessions:

Diving into Business Blogging

10 Tips for using Twitter like a Pro!

Facebook for Business

Tricia White

Tricia White from MSBDC is presenting “Facebook for Business” at Tech Day Camp.

Facebook has become the social network of choice for many small businesses. This Facebook for business class will teach you how to harness the power of Facebook. What’s the difference between a page and a group, should you use your personal page or create a page or group for your business. How to row your fan following, increase conversions and engagement and learn to communicate more effectively with customers online.

About Tricia:

Tricia White is a senior business advisor with the Massachusetts Small Business Development Center. Tricia is an experienced business professional who brings a succession of accomplishments developing and implementing business initiatives. She is experienced in small business ownership, non-profit management and local economic development.

Over the past 20+ years, Tricia has been working with small businesses in many different capacities. She has walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop her own marketing and branding company. She is passionate about helping others while empowering them to be successful in their goal of business ownership.

As the past Executive Director of the Tri-Town Chamber of Commerce, she continued to work with the community bringing awareness to local businesses by promoting their products and services. She also helped with economic development initiatives that brought large business into the region creating new jobs and positive economic impact.

She has created and implemented a social media program that helps small businesses better understand the importance of social media. She teaches the core beliefs of listening to your customer, creating strategies for presence on the web, developing communities within your social networks and monitoring results.

Tricia has a food blog Friends Food Family (www.friendsfoodfamily.com) which she uses to show results from blogging, networking and monitoring your SEO. She is also Google Adwords Certified.
Facebook Fanpage: http://www.facebook.com/fff92461
Facebook Fanpage for MSBDC: http://www.facebook.com/msbdc

Rob Ciampa

Rob Ciampa

Rob Ciampa is Executive Vice President of Marketing for Pixability, a YouTube marketing and advertising software company based at the acclaimed Cambridge Innovation Center. At Pixability, Rob helps major brands, agencies, media companies, celebrities, and entertainment artists with YouTube strategy, marketing, advertising, audience engagement, and monetization. He is YouTube-certified and was an editor of “Video Marketing for Dummies.” Rob is also the co-author of the breakthrough study “The Top 100 Global Brands: Key Lessons for Success on YouTube,” available at www.pixability.com/youtubebrandstudy/.

Twitter: @robciampa
Blog: ciampa.com/blog
YouTube: youtube.com/pixabilitiesyoutube.com/robciampa
Company: pixability.com
about.me/robciampa

Session: Dominating YouTube Nation

* Jeff Cutler

Jeff Cutler

Jeff Cutler is a freelance/social media journalist with 21 years experience in traditional and new media. He is also the Social Media Trainer for the Society of Professional Journalists nationwide. Jeff harnesses the power of social media in his job as a journalist and content creator. He also advises clients on the best way to reach their audiences through the use of various media and content.

Jeff has presented dozens of social media and content-focused sessions to groups as varied as the National Association of Women Business Owners, television and newspaper outlets across the country, annual conferences for Parenting Publications of America, SPJ, RTDNA, and other media, educational and business groups. He has been a guest speaker on a number of audio and video broadcasts and has even provided his opinion on the value of social media tools to FOX and other networks.

Jeff is a published author; has written for WBUR (NPR Boston), the Boston Globe, AutomotiveRhythms.com, New York Post, Gatehouse Media, MobileMag.com, Technology Review, and other publications. You can find Jeff at jeffcutler.com.

Session:

Tricia White

Tricia White

2013, 2012, 2011 Speaker: Tricia White is a senior business advisor with the Massachusetts Small Business Development Center. Tricia is an experienced business professional who brings a succession of accomplishments developing and implementing business initiatives. She is experienced in small business ownership, non-profit management and local economic development.

Over the past 20+ years, Tricia has been working with small businesses in many different capacities. She has walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop her own marketing and branding company. She is passionate about helping others while empowering them to be successful in their goal of business ownership.

As the past Executive Director of the Tri-Town Chamber of Commerce, she continued to work with the community bringing awareness to local businesses by promoting their products and services. She also helped with economic development initiatives that brought large business into the region creating new jobs and positive economic impact.

She has created and implemented a social media program that helps small businesses better understand the importance of social media. She teaches the core beliefs of listening to your customer, creating strategies for presence on the web, developing communities within your social networks and monitoring results.

Tricia has a food blog Friends Food Family (www.friendsfoodfamily.com) which she uses to show results from blogging, networking and monitoring your SEO. She is also Google Adwords Certified.
Facebook Fanpage: http://www.facebook.com/fff92461
Facebook Fanpage for MSBDC: http://www.facebook.com/msbdc

South Shore 2013 Sessions:

Facebook for the Business Professional

Pinterest for Small Business and NonProfits

What is SEO? (Search Engine Optimization)

Jonathan Bishop

Speaker 2013 – South Shore, Franklin, 2012: My name is Jonathan Bishop and I am a Web Developer, Public Speaker and Internet Marketing Specialist from Boston, MA. I specialize in the understanding and developing of up and coming web technologies. As a social-networking analyst, my expertise with online social patterns and the usage of interactive communication technologies allows me to provide value when discussing strategies with customers.

I’ve been developing websites since 1999 and developed an early fascination with interactive technologies like Flash and JavaScript. Over the years I have acquired in depth knowledge working with a variety of assorted web, mobile and software specific languages.

A lot of my work is with WordPress where I maintain several plugins in the WordPress repository. In an effort to educate and enable others with WordPress, I help run the local WordPress meetup and speak at conferences and meetups.

Sessions: 

 

Matt Ulvila

3thoughtSpeaker 2013 South Shore, Franklin, 2012, 2011: Co-Owner/Principal Graphic Designer, 3thought, Inc.
Matt has been in the design business since the age of 16 when he started as intern with a local design studio. After graduating from Keene State College in New Hampshire, Matt continued to hone his design skills becoming a production and Photoshop expert. He enjoys helping his clients through the conceptual phase to reach the best solution for their needs. An avid consumer of online media and general gadget geek, Matt helps his 3thought clients to see their marketing efforts in a larger strategic context.

Website: 3thought Creative

South Shore 2013 Sessions:

Got Social Chops? Tech Day Camp Social Critique Panel

Michael Hertz

2013, 2012, 2011 Speaker: Michael Hertz: SOHO Systems, LLC

Michael brings to the IT services business over 30 years of experience. For the last 11 as proprietor of SOHO Systems LLC, an IT services business located in Norwell, MA focused on supporting the computing and networking needs of small business.

Michael’s prior experience was in Healthcare IT as a Systems Engineer with MedAptus and IDX Systems and in Enterprise IT as a Sr. Customer Engineer with Wang Labs. Michael’s achievements include Microsoft Certified Professional a Certified Cisco Network Associate.

Website: SoHo Systems

Session: Computer Security-Protecting your Data

Laura Willis

Laura Willis

Speaker 2013 South Shore, Franklin, 2012: Since founding Willis-Works Communications in 2004, Laura Willis has been providing fully integrated marketing and branding solutions to help clients succeed in both online, print and broadcast media. Starting with a strong design and creative background from over 20 years experience in advertising agencies and the corporate environment, she adds a business marketing approach and brings real-world expertise from a wide range of both retail and business-to-business in vertical industries such as, non-profits, high technology, consumer packaged goods, food, health care/elder care, real estate, financial, legal and insurance services.
Willis-Works recently added the Gen-Sights division to help businesses target and successfully reach the Baby Boomer market which is over 78 million strong, and has more than $2 trillion in annual purchasing power, using a unique combination of archetypes, stories and generational insights that resonate with this valuable audience.

Website: Willis-Works Communications, Gen-Sights

South Shore 2013 Sessions:

Barbara Oliver

Barbara Oliver

Speaker 2013 South Shore, Franklin, 2012: Barbara has a BA is Communications Media and has worked in the communications field for 10+ years. Her clients include the Commonwealth of Massachusetts, and other municipalities, nonprofits and mid sized businesses. One of her passions is providing a safer web experience for vulnerable populations; she recently presented a collaborative conference with the Shriver Center/UMass Medical School that addressed Internet safety and emergency uses of social media targeted toward adults with learning disabilities and their caregivers.

Barbara Oliver presents seminars on Social Media and Facebook Safety Strategies for various groups including the Commonwealth of Massachusetts Department of Developmental Services. She has initiated successful integrated social media strategies for businesses and non-profit organizations. She is passionate about the role of social media platforms in branding, story and community building. She is a member of the board of the Community Leadership Institute of the Cape and Islands, and has served on the Philanthropy Day Committee of the Planned Giving Council of Cape Cod. Her formal educational background is in Art and Communications, When she is not happily working with her clients, she performs in 16th century costume ( with men in tights 😉 in a Renaissance Music Ensemble.

South Shore 2013 Session:

“Social” Privacy

Ed Nute

Ed-Nute photography2013-South Shore, Franklin, 2012 Speaker: Ed Nute has been taking wicked good pictures for over 30 years.Originally from Pembroke MA, Ed graduated from Boston’s New England School of Photography in 1972. A classically trained photographer, Ed has the reputation, experience and knowledge that goes beyond just owning a fancy camera.

Commercial Photography Services: No project too big or too small. My core commercial services include foodproducteditorialcatalog and music photography as well as senior and executive portraits. Other services include travel, tourism, real estate, museum, creative and family portraits. Ed is also available for specialty and commissioned projects.

Website: Ed Nute Photography

Session: Take A Wicked Good Picture

Nancy O’Keefe

Speaker – 2013,South Shore, Franklin, 2012: Nancy O’Keefe has over 35 years of business experience and is the owner of Simple Small Business Solutions, a management consulting firm specializing in business operations and system implementations for small business. Nancy has held management positions in customer service, direct sales, software engineering, software implementation, project management, company operations and outsourcing. As an entrepreneur, she has founded several successful businesses, including a $3 million process improvement and outsourcing business that was one of the first virtual offices in existence. Nancy holds an MS in Quality Systems Management from Anna Maria College and an MBA with a concentration in Entrepreneurship from Babson College. Nancy loves to paint, travel and spend time with family and friends.

Website: Simple Small Business Solutions

South Shore 2013 Sessions:

Quickbooks Basics for the Non Financial BusinessOwner

The Virtual Office: 10 Online Productivity Tools for the Small Business Owner on the Go.