Laura Willis, founder of Willis-Works Communications, is presenting “Leveraging LinkedIn to Grow Your Business” at Tech Day Camp 2012.
Are you trying to understand how you can use LinkedIn to grow your business? Is your profile making you shine and helping people find you? Do you know the benefits of utilizing LinkedIn as a marketing tool? Laura Willis, Brand Strategist and Principal of Willis-Works Communications will provide the answers to these questions and more and show you how to use the power of LinkedIn effectively to position your business for growth and success.
Since founding Willis-Works Communications in 2004, Laura Willis has been providing fully integrated marketing and branding solutions to help clients succeed in both online, print and broadcast media. Starting with a strong design and creative background from over 20 years experience in advertising agencies and the corporate environment, she adds a business marketing approach and brings real-world expertise from a wide range of both retail and business-to-business in vertical industries such as, non-profits, high technology, consumer packaged goods, food, health care/elder care, real estate, financial, legal and insurance services.
Willis-Works recently added the Gen-Sights division to help businesses target and successfully reach the Baby Boomer market which is over 78 million strong, and has more than $2 trillion in annual purchasing power, using a unique combination of archetypes, stories and generational insights that resonate with this valuable audience.