Speaker 2013-Franklin, South Shore: Bob McCarthy is a Milford, Massachusetts-based marketing consultant specializing in measurable marketing for small business. As president of McCarthy & King Marketing (www.mccarthyandking.com), Bob helps clients develop measurable advertising, direct mail, email and online programs. He can be reached at 508-473-8643 or email@example.com.
A 30-year veteran of direct marketing, Bob is a past president of the New England Direct Marketing Association (NEDMA). He has also taught direct marketing courses at both Bentley College and Merrimack College.
South Shore 2013 Session: