SM-Email Marketing: How to Use Email in Your Sales Process

February 25, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

We all use email in our day-to-day business, but how you use email as a marketing tool is a different story.  In this session, you’ll learn how to use email marketing to generate new leads, to nurture existing leads, to convert leads into customers, to produce repeat business and build loyalty with current customers and to reactivate lapsed customers.

by Bob McCarthy

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