Leslie Poston and Jeff Cutler – a Google Analytics Lesson

While at Tech Day Camp in Norwell, Jeff gave a presentation on content creation. One of the points he made during his session was about content curation. That point was a bit off-base because of recent changes Google has made to their measurement and tracking mathematics. Essentially, Jeff advised folks to take a bit more content for curation than Google currently allows. Leslie Poston – an excellent writer, social media strategist and all-around charming and wonderful friend – pointed out that now sites can get punished if more than a couple sentences of their content is shared. This video is the aftermath of Leslie and Jeff’s discussion at Tech Day Camp.

Here is the video: