Email Marketing: How to Use Email in Your Sales Process

Here are the slides from Bob McCarthy’s presentation on email marketing at Tech Day Camp – Franklin – Spring 2013. A 30-year veteran of direct marketing, Bob is a past president of the New England Direct Marketing Association (NEDMA). He has also taught direct marketing courses at both Bentley College and Merrimack College.

If you would like to find out more about Bob, you can find him on the web at.mccarthyandking.com/