This is a clip from Tricia White’s great presentation on Google Analytics and Web Master Tools at Tech Day Camp – United Regional Chamber. Tricia talks about the ultimate goal of raising your rankings for google search and how these tools can help. She shows how you can analyze web traffic, where to start and the importance of adding good quality content to your web site. After you are adding great content she shows how to find the best keywords and phrases and how to compare what you are doing compared to your competitors.
Google also gives you the ability to track trends and take advantage of them. You can watch the clip below.