This clip is from Michael T. Sanders “Increasing Your Social Media Presence” at Tech Day Camp – United Regional Chamber.
When you are building and growing your social media content, it’s important to be authentic and all of your engagement authentic. There are different ways to approach people and share your message. For example when you get a telemarketing call and they start reading a script, most peoples first thought is to just hang up. These calls are not personal, they are intrusive, and you don’t know who they are. They are just playing a numbers game an hoping that maybe 1 out of 200 will engage. Social Media is looking for the opposite effect and have maybe 150 or more out of 200 engage. You do this by producing content that you believe in and that people can relate to in your given are. Last year Brand Marketers spent over $600 million building content with this in mind.
You can use the big 4 social media platforms to build audience with authentic engagement. Linkedin has 175 million users that are a captive audience. Twitter has over 400 million tweets a day. Facebook has 1 billion users. Looking at last years Super Bowl no marketers marketed their facebook, they used hash tags instead. It’s much easier to advertise a hash tag that to get people to engage on facebook. Michael sees Youtube as the 4th big social media platform, but didn’t give any statistic for it.
Insight and engagement become extremely important as you grow your brand and start leveraging for larger audiences with these collaborative platforms. Determine what the demographics of your audience is and develop that platform that matches them best. For example if you are a musician facebook and youtube are a great place to be. The goals are to get people aware of your brand, like it, mindshare and become advocates for you.
Here’s the video:
Michael has actively contributed 15+ years to the fields of both Learning and Development and Strategic Marketing. He is currently thriving as the Managing Principal of Intellectual Impact focusing on online learning, 3D video, problem solving, social media marketing,and Lean initiatives. As a jack-of-all-trades, he has proven experience in the areas of management, LMS management/implementation, instructional design, multimedia, video production, courseware development and video integration.
Prior to Intellectual Impact, Michael was the Manager of Technical Training for Canon North America with the Imaging Systems Division. Throughout the years, Michael has served as a hands-on manager on large scale online initiatives for companies such as Computershare, State Street Financial, Deloitte, Monsanto, Solutia, and Brown Brothers Harriman. To achieve these initiatives, Mike has attained his Master of Science degree in Industrial Organizational Psychology from Springfield College and his Bachelors in Psychology from Stonehill College.
In his leisure time, Michael spends time writing music as well as creating abstract artwork. As an avid collector, Michael has assembled a large display of guitars, artwork and vintage memorabilia. As a technical hobby, he has been developing immersive interactive 3D programs for manufacturing, marketing and sales applications.
To support the goal of lifelong learning, Michael serves on the Board of Directors for the Greater Boston American Society of Training and Development as the Vice President of Marketing as well as on the board for the American Marketing Association Southeastern New England.