Agile Marketing is pretty new and looks like it will take over how we market a lot like how social media has taken over how we communicate and build community around us. Agile Marketing comes to us from agile software development – the same principles apply, just to marketing development and implementation instead of software development. It gives us a great way to consistently and quickly monitor the effectiveness of our efforts and make adjustments.
Barrett Simms presented two sessions on agile development at Tech Day Camp – United Regional Chamber. Here are his slides from his Introduction to Agile Development.