Does your head spin when you hear about, let alone try for yourself, Linkedin for Business? Keep in mind that social media is neither a strategy nor a solution, but rather a TOOL to help you reach your goals. As a business owner your needs are different from an employee, and how you use social media can help make your life easier – or harder.
LinkedIn is an obvious choice and can be used to help you easily stay connected to your clients, referral sources, and prospects. It can help you identify prospect companies in specific industries and geographies along with the decision makers – and potentially who you already know that can help you with an introduction! In addition to being a research tool, you can also share your newsletter, blog, or company information to a broader audience. In this session, Maximizing Linkedin for Business Owners, you’ll learn how to effectively use Linkedin to grow your business, expand your network, and develop powerful business connections for your company.