Speaker – 2013 South Shore, 2011: Christina is VP of Marketing for the Boston-based edtech startup EdTrips. Focused for many years on digital marketing and the synergies between digital and traditional channels, Christina is a frequent and popular workshop leader on social media, search marketing, messaging, content, and digital strategy. She’s used her marketing talents to drive revenue and launch new products and ideas for organizations large and small. Previously to coming to OHO, she was a marketing consultant, heading up marketing for nonprofits and startups especially. Her organic search optimization efforts led many clients to #1 rankings in search engines, and her PPC and analytics-based content strategies have grown quality, converting traffic to websites by five-fold or more. She held positions of increasing responsibility in marketing research, SEM, and general marketing for Spinwave Systems, Clearly Creative, and Reed Business Information, a division of Reed Elsevier. A former copywriter and journalist, she’s well-versed in traditional PR, with placements including Yankee Magazine, the Boston Globe, and numerous industry trade publications. She also serves on the boards of the American Marketing Association-Boston as VP of Social Media and on the IEEE Boston Entrepreneurs’ Network as Vice-Chair. She brings a fascination with applying new technologies to traditional business problems of revenue, visibility, and innovation. She holds a Bachelor’s, Summa Cum Laude, in English from the University of Maryland and a Master’s in Adult Education and Instructional Technology from the University of Wyoming.
South Shore 2013 Sessions:
Agile Marketing – Finally, Data Driven Marketing that Makes Sense