John Cass

October 29, 2013 | posted in: 2013 South Shore MA Speakers | by

Speaker – 2013 South Shore, 2011:

Director of Digital Marketing, McDougall Interactive – http://www.mcdougallinteractive.com/

John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies.

South Shore 2013 Sessions:

Agile Marketing – Finally, Data Driven Marketing that Makes Sense

 

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