SM – Agile Marketing – Finally, Data Driven Marketing that Makes Sense

November 1, 2013 | posted in: 2013 South Shore Workshops | by

Channels, Devices, new ways of marketing with inbound and content. Marketers are faced with many challenges and also opportunities.

Agile Marketing is data driven marketing. It gives you the ability to systematically use data over personal opinions about the effectiveness of your marketing efforts. It helps you create a more flexible plan that can quickly adjust to changing market and implement small experiments rather than large bets. This session will cover the principles of agile marketing, how it fits in a small business or organization, and monitor your marketing efforts. Although this marketing is fairly new, we see that it will soon be as big as social media is today. So if you’ve never heard of agile marketing, it’s get on board now and get ahead of your competition.

Presenters:

Christina Inge

John Cass

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