Are you passionate about your business but not sure how to let your customers know why they should do business with you vs. your competition? Are you unsure how to integrate your traditional print and online marketing to make them more effective? Do you feel like your social media efforts have no focus or real direction? New technologies can come and go, but if you have a strong foundation at the core of it all, you can build on it to create an impactful brand no matter what the media might be. Learn a process that will help you identify how to develop your story, connect with your customers in a meaningful way and some ideas on how to utilize digital media to spread the word.
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