2011 Speaker: Barbara Oliver presents seminars on Social Media and Facebook Safety Strategies for various groups including the Commonwealth of Massachusetts Department of Developmental Services. She initiated a successful integrated social media strategy for Living Independently Forever, Inc., a non profit organization on Cape Cod, where she is employed as Communications Director. She also consults for other non-profits and small businesses. She is passionate about the potential of social media platforms to promote conversation, collaboration and community building. She is a member of the board of the Community Leadership Institute of the Cape and Islands, and serves on the Philanthropy Day Committee of the Planned Giving Council of Cape Cod. With an educational background in Art and Communications, she has curated and co-curated art exhibits at the Cotuit Center for the Arts, the Cape Cod Museum of Art and the Cahoon Museum of American Art. Fifteen years ago, she co-founded a non profit Renaissance performing ensemble with an educational mission (the Solstice Singers), on whose board she continues to serve.
In this session we will explore different ways to measure social media and email marketing, the "return on investment" what that is, and then what to do about the numbers you get.