2011 Speaker: Bobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media. Mass Innovation Nights events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products. Bobbie works as a part-time director of marketing for multiple companies, (Tyler Place Family Resorts, Red Clover Inn & Restaurant, and Accounting Management Solutions), a startup mentor, a marketing coach, and with various Carlton PR & Marketing clients on specific projects. She also teaches social media classes and consults with small businesses and individuals who are just getting started in social media. Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation and Cognos (now IBM). Until 2008, she led the marketing efforts for the Beacon Street Girls, a social network and book series for preteen girls. In 2010, she was named one of the “Ten People Making Boston's Startup Ecosystem Stronger.” And, just recently, it was announced Bobbie was one of the 2011 Mass High Tech All-star award winners, for community building.

Session Title: Spreading the word: tools that help you get your message out

Mass Innovation Nights (MIN) is a free monthly product launch party and networking event. Every month MIN supports the launch of ten new products by enlisting the support of the social media community to blog, tweet, post video and pictures, or just tell someone about them. With the launch of more than 300 new products, the team from Mass Innovation Nights can show you how we encourage the spread of messages through social media. From QR codes to social media "amplification", how you can spread the word about your new product.