2013 South Shore, 2011 Speaker: Christina is VP of Marketing for the Boston-based startup EdTrips. Focused for many years on digital and the synergies between digital and traditional channels, Christina is a frequent and popular workshop leader on social media, search marketing, messaging, content, and digital strategy. She’s used her marketing talents to drive revenue and launch new products and ideas for organizations large and small. Previously to coming to OHO, she was a marketing consultant, heading up marketing for nonprofits and startups especially. Her organic search optimization efforts led many clients to #1 rankings in search engines, and her PPC and analytics-based content strategies have grown quality, converting traffic to websites by five-fold or more. She held positions of increasing responsibility in marketing research, SEM, and general marketing for Spinwave Systems, Clearly Creative, and Reed Business Information, a division of Reed Elsevier. A former copywriter and journalist, she’s well-versed in traditional PR, with placements including Yankee Magazine, the Boston Globe, and numerous industry trade publications. She also serves on the boards of the American Marketing Association-Boston as VP of Social Media and on the IEEE Boston Entrepreneurs’ Network as Vice-Chair. She brings a fascination with applying new technologies to traditional business problems of revenue, visibility, and innovation. She holds a Bachelor’s, Summa Cum Laude, in English from the University of Maryland and a Master’s in Adult Education and Instructional Technology from the University of Wyoming.

Session Title: Social Media, Twitter

Basic Social Media
Many organizations and leaders are looking to jump into social media--it's become a must-have to engage with potential customers, employees, and other stakeholders. But how to get started, when the number of options proliferates all the time? Questions like: what platforms do I really need to be on in my industry? what do I talk about? how do I position my brand on social media so it helps grow business? all proliferate as you face the plunge.
In this quick but thorough workshop, we'll go through the basics of setting up an effective social media program, one that fits your business goals, meets the norms for your industry, and goes with your personal style. We'll cover all the basic platforms, and more importantly, we'll look at what an effective social media strategy looks like. Come away with a concrete strategy to launch your organization into the social media sphere with a real plan of action.

Basic Twitter
Getting started on Twitter can be challenging. Maybe you've decided to join Twitter, or maybe you're still skeptical. Either way, bring your questions to this interactive session! We'll cover all the basics, such as signing up, how to tweet images, video, and links, how to converse on Twitter, how to manage privacy, and much more. We'll walk through each step. In addition, we'll step back to look at the real value of Twitter: how do I use it to grow my business, keep on top of the news, and make connections? No question's too basic for this "from scratch" hands-on learning experience.