2011 Speaker: John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and is a Founding Fellow of the Society for New Communications Research, a nonprofit think tank on how social media is being used by business, the media and society. Currently John is Marketing Director for Newlogic, Inc, a management consultancy to R&D Directors and VPs, based in Boston, Massachusetts.

Session Title: Content Farms & Content Gardens: Do you bring a watering can or pen?

SEO, Social Media, Mobile, and more… with all of the channels and content that you can develop, how does a business develop content for the web today?

Join John Cass, Author of Strategies and Tools for Corporate Blogging, for a fascinating look at how the world of content works in today’s world of content farms and communities.

Take away’s include:

Insights into options for content strategy.
Tactics for writing content series.
Strategies for search marketing with content.