2011 Speaker: John Haydon helps non-profits increase awareness, amplify engagement, and get more donations through social media and online marketing. John owns Inbound Zombie, a consultancy in Cambridge, MA, and is the cofounder of 501 Mission Place, an online forum for nonprofit founders and executive directors.

John has also presented at BlogWorld, The Nonprofit Technology Conference, The 140 Character Conferences, Tufts University, Bentley University, and many other venues.

You can subscribe to his blog at http://johnhaydon.com

Session Title: Two presentations: Facebook for NPO's and On-Line Fundraising

Online Fundraising
You have an email newsletter, a Facebook and Twitter account, and might even know how to do some of the technical stuff. But does your nonprofit have a strategy that ties everything together in a plan that enhances your fundraising effort? In this 60-minute session, John Haydon will show you concrete steps you can take to build an online fundraising strategy that's easy to understand, and easy to implement.

Participants will also receive a two-page strategy worksheet they can use to begin mapping out a successful plan.

Facebook 101 for Nonprofits
Nonprofits, large and small, are using Facebook to find and engage with supporters, conduct fundraising campaigns, and spread awareness about their causes. Unlike your websites has limited traffic, Facebook presents a built-in community of potential supporters that you can tap into. In this 60-minute session, John Haydon will show you the ins and outs of creating a Facebook Page, attracting and keeping fans, and how to integrate Facebook into your marketing strategy.