2011 Speaker: Robert Collins is a partner at Human 1.0, a business innovation firm helping clients understand, adopt and execute social strategies.
Collins has 16 years of traditional, digital, social and marketing, public relations and Agency management experience working with global brands.
Collins is the producer and host of Boston's Social Media Breakfast, recognized by The Boston Globe as one of the Top Networking Forums with guest lecturers sharing and exploring the new era of digital communications. Prior to joining Human 1.0, Collins was Principal at New Marketing Labs, a social business agency, and part of the executive team that launched SHIFT Communications a leading PR and social media agency.
Collins speaks at conferences and universities about the evolving digital landscape and the personalization of marketing to better engage and rapidly grow business.
More than ever we are seeing the term “Media” becoming disassociated with the “Social” online movement of today – and that’s a good thing. Social is not a marketing media channel, as it has been overly referenced. The real power of Social is its ability to build worlds of engaged, passionate communities on a scalable basis that can make a difference.
This session, Collins will focus on how to reevaluate and transform your business into a Social Driven Business. To effectively grow your business in this hyper-connected social age, its better to focus on core human behaviors, identifying different tribes and their business pains points, needs and passionate interests that your business address than just promoting your product / services and trying to keep up with the latest digital and social media tools .