2013, 2012, 2011 Speaker: Tricia White is a senior business advisor with the Massachusetts Small Business Development Center. Tricia is an experienced business professional who brings a succession of accomplishments developing and implementing business initiatives. She is experienced in small business ownership, non-profit management and local economic development.

Over the past 20+ years, Tricia has been working with small businesses in many different capacities. She has walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop her own marketing and branding company. She is passionate about helping others while empowering them to be successful in their goal of business ownership.

As the past Executive Director of the Tri-Town Chamber of Commerce, she continued to work with the community bringing awareness to local businesses by promoting their products and services. She also helped with economic development initiatives that brought large business into the region creating new jobs and positive economic impact.

She has created and implemented a social media program that helps small businesses better understand the importance of social media. She teaches the core beliefs of listening to your customer, creating strategies for presence on the web, developing communities within your social networks and monitoring results.

Tricia has a food blog Friends Food Family (www.friendsfoodfamily.com) which she uses to show results from blogging, networking and monitoring your SEO. She is also Google Adwords Certified.
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Session Title: Two presentations: Google 10, and email marketing

Google 10
Google has many great (and free) tools for Business. In this workshop, we will cover the following tools:

1. Google Account, 2. Google Alerts, 3. Google Places, 4. Google Analytics, 5. Google Keyword Tool
6. Google Insights for Search, 7. Google WebMaster, 8. Google Adwords, 9. Google Adwords, 10. Google Plus (+)

The Skill of Email Marketing
E-mail marketing is a great way to keep in touch with your customers and clients on a regular basis. If people want to get to know, like and trust you, this is a great way to pass on information about your product and service.
In this workshop we will discuss e-mail marketing from capturing e-mail addresses to branding your newsletter and strategies to engage your customer.