Email Marketing: How to Use Email in Your Sales Process

March 27, 2013 | posted in: News and updates, Notes from Past Events | by

Here are the slides from Bob McCarthy’s presentation on email marketing at Tech Day Camp – Franklin – Spring 2013. A 30-year veteran of direct marketing, Bob is a past president of the New England Direct Marketing Association (NEDMA). He has also taught direct marketing courses at both Bentley College and Merrimack College. If you..

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SM-Email Marketing: How to Use Email in Your Sales Process

February 25, 2013 | posted in: 2013 Franklin Workshops, 2013 South Shore Workshops | by

We all use email in our day-to-day business, but how you use email as a marketing tool is a different story.  In this session, you’ll learn how to use email marketing to generate new leads, to nurture existing leads, to convert leads into customers, to produce repeat business and build loyalty with current customers and..

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Bob McCarthy

February 13, 2013 | posted in: 2013 Franklin-MA Speakers, 2013 South Shore MA Speakers | by

Speaker 2013-Franklin, South Shore: Bob McCarthy is a Milford, Massachusetts-based marketing consultant specializing in measurable marketing for small business.  As president of McCarthy & King Marketing (www.mccarthyandking.com), Bob helps clients develop measurable advertising, direct mail, email and online programs.  He can be reached at 508-473-8643 or bob@mccarthyandking.com. A 30-year veteran of direct marketing, Bob is a past president of..

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