*Keynote: Win-win marketing: Designing a Marketing Strategy that Makes Sense (Dollars and Cents) for You and Makes Customers Happy Too

Do you want to attract more clients?  Dor you want to sell more products?  Of course you do!  It’s one of those things that keeps small business owners awake at night. But at the other end of the equation, your prospective customer isn’t awake at night thinking about how they will work with you.  They have their own worries.  How can you connect your solution to a potential customer’s problem?  How can you use a win-win marketing strategy to help you identify new customers?

We’ll walk you through an example of win-win marketing and show you how to kick-off a win-win marketing plan for your business.  What are the components? What are the tools? How can you break through?

With Bobbie Carlton

*Bobbie Carlton

2013, 2011 Speaker: Bobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media. Mass Innovation Nights events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products. Bobbie works as a part-time director of marketing for multiple companies, (Tyler Place Family Resorts, Red Clover Inn & Restaurant, and Accounting Management Solutions), a startup mentor, a marketing coach, and with various Carlton PR & Marketing clients on specific projects. She also teaches social media classes and consults with small businesses and individuals who are just getting started in social media. Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation and Cognos (now IBM). Until 2008, she led the marketing efforts for the Beacon Street Girls, a social network and book series for preteen girls. In 2010, she was named one of the “Ten People Making Boston’s Startup Ecosystem Stronger.” And, just recently, it was announced Bobbie was one of the 2011 Mass High Tech All-star award winners, for community building.

Session: Keynote: Technology Today and beyond

Website: Mass Innovations

Connect with Bobbie:

Twitter: BobbieC

An Introverts Superstar – Tech Day Camp

Reason # 15 to attend Tech Day Camp – An Introverts Superstar 

So you’re and introvert and really don’t like going to conferences and networking events.  I’m right there with you!  One of our superstars is Diane Darling, a self-proclaimed introvert and author of Effective Networking.  So in addition to all the great workshops at Tech Day Camp there will be plenty of opportunities to network with other introverts (and some extraverts), or you can just spend your time between workshops at the help desk with your individual questions.

Thanks to Jim Spencer, Bobbie Carlton, Anne Johnson, Diane Darling, Tim Stansky, Allison Every, and Reiko Beach for their acting, Media Makers New Hampshire for making the video happen, Additional Thanks to Matt & Shea from 3 Thought Creative for the phenomenal graphics and design. TRB Design, Inc. for the 2D After Effects intro.  Filmed at Podcamp Boston 2011.

Getting your message out – electronically, a how to with Bobbie Carlton

Bobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.

Spreading the word:  tools that help you get your message out

Mass Innovation Nights (MIN) is a free monthly product launch party and networking event.  Every month MIN supports the launch of ten new products by enlisting the support of the social media community to blog, tweet, post video and pictures, or just tell someone about them.  With the launch of more than 300 new products, the team from Mass Innovation Nights can show you how to encourage the spread of messages through social media.  From QR codes to social media “amplification”, you will walk away with an understanding of how to spread the word about your new product, business and events.