SM-Making Videos Work for You:

Brian Galford

A quick primer on doing it alone, and when & how to work with professionals

The question is not, “how much will this video cost?”

The question is, “how much will I LOSE if I don’t have an effective video?”

Video is an integral part of every successful business. From start-ups with a staff of three to multinational corporations with profits in the billions. Effective videos are key to successfully communicating your message, selling your product, and identifying your brand.

This workshop will cover the dos and don’ts of producing videos on your own. Teaching you how to produce better videos on your own. And how to recognize the strengths and weaknesses of your abilities, equipment, and video effectiveness.

So you’ve decide to hire a pro. This workshop will offer practical advice on how to effectively prepare for hiring a professional, how to navigate the world of professionals, and what to consider when developing your video strategy.

You will leave this workshop with a better understanding of the effectiveness of strong videos, how to produce better videos, when and how to work with professionals, and where to find video related resources locally and online.

by Brian Galford

Video: DIY, or Not, and Basic Photography, with Ursula August

Ursula August is with Rapid Edge Productions is a Boston-based production house that specializes in online video campaigns. Having worked with brands like sportswear giant PUMA; national restaurant chain, UFood Grill; group-buying sensation, BuyWithMe.com; and producing political campaigns, Rapid Edge delivers quality work on a tight deadline.

When, Where, How to Use/Hire a Professional for Video & Photography, And the Challenges When Doing It Alone (Intermediate):

With more and more people turning away from online text, video is fast becoming the dominant medium for online communication. But with this gold-rush there has also been a dramatic rise of low cost video production.  This workshop will walk through the steps and look at the details a one-person-production-team will require to produce a high quality video.  The workshop will also look at the challenges in going solo and when the right time is to hire professionals:  which databases and resources to search;  and what the steps and processes are involved in working with small production teams and freelancers.

Photography 101 (Beg/Inter):

This workshop will look at the fundamentals of still digital photography:  from the elements of a camera to framing subjects, from understanding exposure to basic photo-editing.

Please note that cameras will not be provided.

Video Basics – Producing your own video with Skip Bensley

With years of video production experience, Skip is going to go into action: he will work with you in order to demonstrate how easy it is to produce a short video testimonial.

 From Script to Screen in about 30 minutes

During this session we will produce a short 30 second testimonial for Tech Day Camp. Including basic lighting, Camera Work, audio and use of Final Cut Pro. We will also convert and upload the finished video up to YouTube. We will also tag it appropriately so people can find it in search after the event is over.

Participants will see how fun, inexpensive and easy it is to produce your own one minute video.