Pinterest is one of the fastest growing social media platforms. Like all social platforms Pinterest is constantly evolving and changing. Here is a clip from Julia Campbell’s presentation at Tech Day Camp – United Regional Chamber that talks about what you should pin, and what are great pins.
People spend hours and hours on Pinterest, to make the best use of your time you need to focus on original intent and content. Julia doesn’t sell a product, but she does write a blog, so she pins her blog posts and links them back to her website to generate more traffic for her blog. If you have a product you should do the same thing – pin interesting pictures of your product or service and link it back to your website.
One of the most common questions Julia gets is what makes a great pin. Videos work really well, you can link to youtube, vimeo, etc. These can be videos of your products, testimonials and customers tend to work really well. Make sure to use a good image with text over it. There is a great discussion about videos in general – whether or not they need to be professionally done and whether or not you should be in the video. Julia doesn’t think it’s necessary for a professional video & you should be in it. The session on video marketing thinks the opposite. As a youtube partner I know that there is a middle road – if you are a business you need to look professional, but you don’t need a highly produced video. Just produce a lot with good production value (great picture, sound & story) and treat your youtube channel like any other social network. Here’s an example that we created http://www.youtube.com/thegymnasticminute
Other great pins are pictures with a text overlay. These tend to do really well. Julia uses Pic Monkey – it’s like photoshop for dummies and has great results. Text can be: learn more, a statistic or a quote, remember that less is more. Quozio is another great resource. Just type in your text and it make an image for you from the text. Noland Hoshino has great examples of this. Infographics are also great for Pinterest. Mashable is a great example for this. You can use Infogr.am to create this type of pin. They are not as nice as what a great graphic designer can make, but they are pretty good.
Last, use Pinterest to find ideas for your blog or other content for your website that are in your field. Remember that content is king.
The surveys we’ve received raved about Julia Campbell’s presentation on “Pinterest for the Small Business and Nonprofits” at Tech Day Camp March 13, 2013. Here are the slides from the presentation. If you would like to find more information please visit Julia’s website at www.jcsocialmarketing.com
By now you’ve heard of the fastest growing social network: Pinterest. You may think that Pinterest is all recipes, nail art and cute shoes (which may or may not be relevant to your business). Pinterest is so much more! Every business has something to pin and to share. This session will explore how businesses and nonprofits use Pinterest to engage with new audiences and customers, how to create an account and get active immediately, how to create and maintain vibrant Pin Boards, how to use Pinterest to collaborate and how to integrate Pinterest marketing activities with other social media platforms.
Tweet, retweet, trending topic, hashtag, @mention – Does this sound like a foreign language to you? Join Julia Campbell of J Campbell Social Marketing as she walks you through starting an account on Twitter and using the second most popular social network to grow your business and your network. She will cover the basics – What is a follower? what is a hashtag? Who should you follow? What should you tweet? What is Twitter Etiquette? – as well as detail the 10 things you need to do to succeed on Twitter. Social media management tools will also be discussed. Bring your questions!
Speaker 2013-Franklin: Julia Campbell is founder and president of J Campbell Social Marketing, a digital marketing agency based in Beverly, MA.
Julia received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Beverly native, a Returned Peace Corps Volunteer, a mom of 1 and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include local businesses, nonprofit organizations, and universities, and she also offers one-on-one coaching sessions, group seminars and college courses. Her blog and website are at www.jcsocialmarketing.com
Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.