Linkedin Company Pages – Kaitlyn Pintarich

Kaitlin Pintarich

This clip “Linkedin Company Pages” is from Kaitlyn Pintarich’s Leveraging Linkedin to Grow Your Business session at Tech Day Camp – United Regional chamber. Linkedin is used by a lot of professionals – but mostly on a personal level. Kaitlyn covers the company pages because there is not as much information out on them.

Over the last couple of months Linkedin has increased the functionality of their company pages. This is a great tool to highlight your companys’ products or services. If you are a large company you can add a careers tab – it’s about $10,000 minimum. Since Linkedin charges to post jobs, if you are posting a lot of jobs it may make sense.

Make sure you add a banner image. You can add up to 3 banners and they will rotate on the page – and they are clickable.  So you can add a landing page or call to action page by linking it to the specific banner. Use pictures – these pages are really image centric.

Put in a really good summary of your business that welcomes them to your page. It should tell people about your business and maybe contain a call to action.  You can also post status updates on the page. If it wasn’t already enough to post them on your personal profile post them on your company page. This is a great place to advertise what is going on with your company. Remember that people can follow your company and this is a great place to add great content. Companies can buy premium pages for their employees, so if you have a sale team this is something that you may want to do.

If your employees are on Linkedin, encourage your employees to link to your company page. This gives your company some added advertising. Add your products or services. You can add a picture and a description there. You can provide an email link (up to 3 per product) so people can contact you about the products or services. People can recommend you and your products or service on the company page. You can also upload videos.

Remember, people do business with people. Linkedin is a social networking site, but you want to keep it relationship driven. Also never spam on Linkedin – or any social network. This will only tend to drive people away and destroy relationships. Social networks are about engagement and not about constantly pushing out your message.

You can find more from Kaitlyn at Berry Insurance.

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SM-Leveraging LinkedIn to Grow Your Business

Kaitlin Pintarich

Are you trying to understand how you can use LinkedIn to grow your business? Is your profile optimized to help people find you? Do you know the benefits of utilizing LinkedIn as a marketing tool? Kaitlyn Pintarich, Marketing Director & Community Manager of Berry Insurance, will provide the answers to these questions and more and show you how to use the power of LinkedIn effectively to position your business for growth and success.

by Kaitlyn Pintarich

Kaitlyn Pintarich

Kaitlin Pintarich

Kaitlyn-BerrySpeaker: 2013-Franklin: Kaitlyn Pintarich is the President and Marketing Director/Community Manager for Berry Insurance, an insurance agency in Franklin, Massachusetts. Kaitlyn oversees all traditional, digital marketing and social media marketing communication including online branding, direct mail campaigns, public relations, website content management and the design and development of all advertising materials.

Through Berry Insurance’s “Partners” program, Kaitlyn takes on the role of a Social Media Strategist, providing social media and digital marketing services to businesses within the state. She trains businesses on how to use various social media platforms and capitalize on digital marketing techniques to grow their business.

Kaitlyn also speaks to various industry associations, small groups and local businesses about the power of social media marketing. Topics include social networking, social sharing, video marketing, blogging, email campaigns and other social media marketing for business topics.