Social Media Metrics: How to Tell if Any of this Social Media Stuff is Working for You

Leslie Poston

Leslie Poston, author of Social Media Metrics for Dummies and co-author of Twitter for Dummies, will give you the information you need to grab your social media efforts by the horns and tie them firmly to sales, customer service, hiring, internal communication, product development and market research and employee productivity. Finally, no more wondering how to measure your ROI.

About Leslie:

Leslie Poston co-authored Twitter for Dummies and Social Media Metrics for Dummies for Wiley Publishing, contributed to the Social Media ProBook and wrote the Grande Guide to Social Advertising. She has also written for Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press.

She is the Founder and CEO of Magnitude Media, emerging media and business consultancy. She works with businesses of all shapes and sizes as your emerging media specialist and business growth source. Whatever your size, from individual or SMB to international corporation, she can help you. Leslie is also a sought after speaker, headlining at MIDEM in Cannes, France as well as leading talks and workshops at events such as Book Expo America.

A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH and the nationwide Strong Women in Tech initiative. She sits on several Boards of Directors, including Portsmouth Public Media. She lives a stone’s throw from Boston in the beautiful seacoast city of Portsmouth, NH. When she isn’t writing or consulting she enjoys playing piano, singing and listening to live music as well as seeking out great whiskies and wines and fantastic food.