How to Write a Great Tweet – Julie Campbell

Julia Campbell

This clip “How to Write a Great Tweet” is from Julie Campbell’s Twitter 101 session at Tech Day Camp – United Regional Chamber. Julie’s session was one of the best attended sessions there with lots of great questions and information.  She shared 6 different things to keep in mind for your tweets.

How to write a great tweet –

  1. Keep it conversational and informal – Since a tweet can be informal, it’s OK to use short codes like you would when you are texting. Grammatical errors and misspelled words are not OK.
  2. Employ wit and humor – Wit and humor work really well. Julie likes to use the hashtag fail. She gives an example of missing a turn getting to Tech Day Camp and could have tweeted missing the turn and adding #fail. She also talked about the #firstworldproblems like the Wifi isn’t working. Obviously this wouldn’t be a 3rd world problem. Keep in mind you can’t be business all the time, you need to have some personality.
  3. Make it shareable – Tweets should be shareable. That being said, not all tweets are shareable, most tweets are. If you are sharing links you should add click here and a description on what the link is about.  For example click here for the top 5 reasons to use twitter and the link.
  4. Content has to be worth reading, clicking and retweeting – This is pretty obvious.
  5. Ask questions – Questions are great.  They typically create a lot of engagement.  Maybe something like Red Sox or Yankees.
  6. Current Events – Keep up with current events, especially if it relates to your industry or area of expertise.  It’s OK to comment on areas outside your area, like the Olympics or Television shows, they will help give you more personality on Twitter.

You can learn more from Julie Campbell at


Increasing Your Social Media Presence

Mike Sanders

This clip is from Michael T. Sanders “Increasing Your Social Media Presence” at Tech Day Camp – United Regional Chamber.

When you are building and growing your social media content, it’s important to be authentic and all of your engagement authentic. There are different ways to approach people and share your message. For example when you get a telemarketing call and they start reading a script, most peoples first thought is to just hang up. These calls are not personal, they are intrusive, and you don’t know who they are.  They are just playing a numbers game an hoping that maybe 1 out of 200 will engage. Social Media is looking for the opposite effect and have maybe 150 or more out of 200 engage. You do this by producing content that you believe in and that people can relate to in your given are. Last year Brand Marketers spent over $600 million building content with this in mind.

You can use the big 4 social media platforms to build audience with authentic engagement. Linkedin has 175 million users that are a captive audience. Twitter has over 400 million tweets a day. Facebook has 1 billion users.  Looking at last years Super Bowl no marketers marketed their facebook, they used hash tags instead.  It’s much easier to advertise a hash tag that to get people to engage on facebook.  Michael sees Youtube as the 4th big social media platform, but didn’t give any statistic for it.

Insight and engagement become extremely important as you grow your brand and start leveraging for larger audiences with these collaborative platforms. Determine what the demographics of your audience is and develop that platform that matches them best. For example if you are a musician facebook and youtube are a great place to be. The goals are to get people aware of your brand, like it, mindshare and become advocates for you.

Here’s the video:

Michael has actively contributed 15+ years to the fields of both Learning and Development and Strategic Marketing. He is currently thriving as the Managing Principal of Intellectual Impact focusing on online learning, 3D video, problem solving, social media marketing,and Lean initiatives. As a jack-of-all-trades, he has proven experience in the areas of management, LMS management/implementation, instructional design, multimedia, video production, courseware development and video integration.

Prior to Intellectual Impact, Michael was the Manager of Technical Training for Canon North America with the Imaging Systems Division. Throughout the years, Michael has served as a hands-on manager on large scale online initiatives for companies such as Computershare, State Street Financial, Deloitte, Monsanto, Solutia, and Brown Brothers Harriman. To achieve these initiatives, Mike has attained his Master of Science degree in Industrial Organizational Psychology from Springfield College and his Bachelors in Psychology from Stonehill College.

In his leisure time, Michael spends time writing music as well as creating abstract artwork. As an avid collector, Michael has assembled a large display of guitars, artwork and vintage memorabilia. As a technical hobby, he has been developing immersive interactive 3D programs for manufacturing, marketing and sales applications.

To support the goal of lifelong learning, Michael serves on the Board of Directors for the Greater Boston American Society of Training and Development as the Vice President of Marketing as well as on the board for the American Marketing Association Southeastern New England.

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Twitter 101

Trish Fonanilla

Trish Fontanilla from Vsnap is presenting “Twitter 101” at Tech Day Camp 2012.

Getting started on Twitter can be challenging. Maybe you’ve decided to join Twitter, or maybe you’re still skeptical. Either way, bring your questions to this interactive session! We’ll cover all the basics, such as signing up, how to tweet images, video, and links, how to converse on Twitter, how to manage privacy, and much more. We’ll walk through each step. In addition, we’ll step back to look at the real value of Twitter: how do I use it to grow my business, keep on top of the news, and make connections? No question’s too basic for this “from scratch” hands-on learning experience.

About Trish:

Trish Fontanilla is the community manager at Vsnap, a web/mobile platform that allows businesses to record, send and measure short video messages as a way to engage and move customers and prospects. When Trish isn’t vsnapping, she’s working with the Asian American Women in Leadership Conference, Wonder Women of Boston, and the Together Festival. She is also a volunteer project leader at Boston Cares and a mentor for Technovation Challenge and other programs. Fun fact: Trish’s first tweet was about penguins and she thought Twitter was a dumbed down Facebook. Fast forward to 4 years later, she’s found a majority of her work (consulting + her current full time job) using Twitter, as well as connected and maintainted relationships with industry leaders and some really awesome friends.

Twitter Handles

For those of you that “discovered” twitter, or now have a renewed interest, here are the twitter handles for organizers and speakers…and don’t forget to follow @TechDayCamp!

Some of the Speakers:








Do you really know Twitter? Leslie Poston does!

Leslie Poston, co-author of Twitter for Dummies (Now in its 2nd edition!), is a speaker and leading authority in emerging media, transmedia, brand and business development with a concentration in hospitality, retail, tourism, film, music, wine, food, corporations of all sizes, and individuals.

Heat Up Your Twitterverse (adv)

This class is intended for people who have set up a profile and moved beyond the initial getting started phase of Twitter. If you are looking to make Twitter heat up for you or your business and start making you a mover and shaker, this class will help you.

Blogging, content creation – Jeff Cutler knows

Jeff Cutler is a freelance journalist, social media trainer and content specialist who speaks regularly on content marketing, the use of social tools for business and the best ways to brand your product, service or self. With more than a dozen blogs, Jeff has provided writing and branding services for firms including NPR, The NY Post, Technology Review, and more. He’s spoken at SXSW, various PodCamps, dozens of journalism conferences and content events, and has appeared on numerous radio and television shows. You can find Jeff easily via Google – or type in

Reach the Media Using Social Media

A complementary session to Jeff Cutler’s “The Entire Social Conversation”, this session will show PR, community affairs and marketing folks how journalists are using new media tools today. It will reinforce your communication skills while showing you some cool new ways to craft messages to journalists. To fully enjoy this session, you should at least be familiar with Twitter and Facebook. But we will have time to dive deeper into techniques and tools if the audience requests.

Blogging Basics

In this beginner session, Jeff Cutler will show you how to kickstart your blog (or even create one) and he’ll discuss the reasons for setting up a content marketing program for your business. You’ll come away with enough knowledge to start reaching your own communities, but not so much that you’ll break the Internet. Bring a laptop or tablet because we’re going to create a blog together in this session.


Christina Inge – Social Media

Social media is part of our daily lives, and Christina works it as the digital marketing manager at Oho Interactive.  We are very fortunate to have Christina speaking at Tech Day Camp about the following:

Basic Social Media

Many organizations and leaders are looking to jump into social media–it’s become a must-have to engage with potential customers, employees, and other stakeholders. But how to get started, when the number of options proliferates all the time? Questions like: what platforms do I really need to be on in my industry? what do I talk about? how do I position my brand on social media so it helps grow business? all proliferate as you face the plunge.
In this quick but thorough workshop, we’ll go through the basics of setting up an effective social media program, one that fits your business goals, meets the norms for your industry, and goes with your personal style. We’ll cover all the basic platforms, and more importantly, we’ll look at what an effective social media strategy looks like. Come away with a concrete strategy to launch your organization into the social media sphere with a real plan of action.

Basic Twitter

Getting started on Twitter can be challenging. Maybe you’ve decided to join Twitter, or maybe you’re still skeptical. Either way, bring your questions to this interactive session! We’ll cover all the basics, such as signing up, how to tweet images, video, and links, how to converse on Twitter, how to manage privacy, and much more. We’ll walk through each step. In addition, we’ll step back to look at the real value of Twitter: how do I use it to grow my business, keep on top of the news, and make connections? No question’s too basic for this “from scratch” hands-on learning experience.

Speakers, Speakers, Speakers

walk of fame
Image via Wikipedia

We are mounting a great line-up of nationally recognized, and local experts to speak at Tech Day Camp.

Ja-Naé Duane our Keynote speaker is a published writer (How to Start a Business on $100) and CEO of Wild Women Entrepreneurs to name a couple of her accomplishments [many more…]

Some of our other authors: Leslie Poston (co-wrote Twitter for Dummies), John Cass (Strategies and Tools for Corporate Blogging)

We have some WordPress stars: James Coletti & Kurt Eng [organizers of wildly popular Boston WordPress Meet-up and].

Bloggers: Jeff Cutler [you can enter his world of xx blogs and such at:, John Haydon discusses Social Media for Nonprofits at:, and you can also catch him on (Inspiring Generosity) and as well as on 501 Mission Place.

Stay tuned for more!