Leslie Poston co-authored Twitter for Dummies and is authoring Social Media Metrics for Dummies for Wiley Publishing, gave a great presentation on Social Media Metrics and how to tell if any of this stuff is working for you. Although Leslie really doesn’t like math much, she give several ways to effectively measure your social media..
read more →Leslie Poston, author of Social Media Metrics for Dummies and co-author of Twitter for Dummies, will give you the information you need to grab your social media efforts by the horns and tie them firmly to sales, customer service, hiring, internal communication, product development and market research and employee productivity. Finally, no more wondering how..
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